Managing e-commerce; Consumers and Community Perspective (5op)
Opintojakson tunnus: C-10122-TIJO--432
Opintojakson perustiedot
- Laajuus
- 5 op
- Korkeakoulu
- Tampereen yliopisto
Osaamistavoitteet
After the course the student will understand the large area of e-commerce from the consumer, end-customer and community building point of view. The student can also analyze and plan the potential use of e-commerce in different retailing industries and manages an understanding of the changing markets, consumer behavior and social computing from consumers and community perspectives.
Sisältö
Introduction to E-Commerce and E-Marketplaces. Overview of E-Commerce. E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce. Internet Consumer Retailing. Retailing in E-Commerce: Products and Services. Consumer Behavior, Market Research, and Advertising. E-Commerce Models and Applications. Innovative E-Commerce Systems: E-Government and E-Learning to Consumer-to-Consumer Commerce. Mobile Computing, Social Computing Commerce and Pervasive Computing.
Esitietovaatimukset
The course fits best after the bachelor level courses on computing, business or engineering.
Lisätiedot
mikko.ruohonen@tuni.fi