Managing e-commerce; Consumers and Community Perspective (5cr)
Course unit code: C-10122-TIJO--432
General information
- Credits
- 5 cr
- Institution
- University of Tampere
Objectives
After the course the student will understand the large area of e-commerce from the consumer, end-customer and community building point of view. The student can also analyze and plan the potential use of e-commerce in different retailing industries and manages an understanding of the changing markets, consumer behavior and social computing from consumers and community perspectives.
Content
Introduction to E-Commerce and E-Marketplaces. Overview of E-Commerce. E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce. Internet Consumer Retailing. Retailing in E-Commerce: Products and Services. Consumer Behavior, Market Research, and Advertising. E-Commerce Models and Applications. Innovative E-Commerce Systems: E-Government and E-Learning to Consumer-to-Consumer Commerce. Mobile Computing, Social Computing Commerce and Pervasive Computing.
Prerequisites
The course fits best after the bachelor level courses on computing, business or engineering.
Further information
mikko.ruohonen@tuni.fi