Study Guide

Objectives

Student can:
-explain, what means experience, experience services, experience design and multi-sensory
-ideate and co-create physical and digital experience products and services
-analyze the needs and expectations of experiences of customers and develop experience customer journeys
-enrich customer experiences

Content

Contents:
-experience, experience services, experience design and multi-sensory concepts
-experience design as a a research, development and innovation method and strategy
-developing factors of customer experiences
-planning and managing of experience design project

Assessment criteria, satisfactory (1-2)

1-2 (min 30% of goals)
Is familiar with some aspects of experience design and experience support and practices.
Understands the importance of experience design in building the business of your organization.
Knows some experience design tools and knows how to choose an experience design method based on the situation and goals.

Is able to use sparse experience research methods in developing his or her own organization.
Makes a bad project.

Assessment criteria, good (3-4)

3-4 (min 70% of goal)
Good knowledge of experience design, field of experience research, contents and methods.
Understands the importance and impact of experience design content and methods development and innovation in building the business of your organization.
Has a good command of experience design tools and is able to select them for project content.

Utilize research methods and content of experience design in his essays.
Will do the project well.

Assessment criteria, excellent (5)

5 (min. 90% of goal)
Good knowledge of the international field, content and methods of experience design and research.
Knows the importance of research, development and innovation in experience design methods and the impact they have on building business in their organization and industry.
Is very proficient in experience design, experience design tools, and produces interesting content and applications to support the development of your organization and industry, and utilize them in your work.

Demonstrates the overall scientific thinking of experience design.
Makes project innovations in the project.