Study Guide

Objectives

The course aims to familiarise the student with the experience economy concepts and the value creation logics. The course provides the skills to develop experiential products and services with a customer-oriented approach.

After completing the course, the student:
- can define and apply the characteristics of the experience economy and the logic of value creation in various service and experience environments
- can design responsible, experiential products and services with a customer-oriented approach, considering the service provider's needs and the operating environment.
- can utilise interdisciplinarity in business development

Content

Concepts and premises of the experience economy.
Logic of value creation.
Framework of experience design in the development of products and services.

Assessment criteria, satisfactory (1-2)

A student is able to search for information and justify the selection and usefulness of information sources in the fields of experience design and value creation.
The student can consistently use concepts related to the subject.
The student can develop and renew experiential value in products and services.
The student can plan, implement, and evaluate professional development processes in experience design.
The student can examine the development of experiential products and services from the perspectives of different stakeholders.
The student can take responsibility for developing the experience design and value creation skills of individuals and groups.

Assessment criteria, good (3-4)

A student can critically evaluate information sources related to experience design and value creation.
The student can structure and compare concepts and models related to the subject.
The student can work in expert positions in experience design and value creation.
The student can choose the most appropriate course of action from various options and justify their choice.
The student can find relevant interdisciplinary connections and integrate them into development and innovation activities.
The student can work in multidisciplinary development teams and communicate about experience design and value creation to stakeholders.

Assessment criteria, excellent (5)

A student can critically and innovatively use domestic and international information sources in their areas of expertise.
The student can evaluate the results and impacts of development activities.
The student can lead development processes in experience design and value creation.
The student can evaluate and develop the work of creating experiential products and services both functionally and strategically.
The student can take responsibility for the goal-oriented learning and skill development of the development team.