Study Guide

Objectives

During this course, the student will have the opportunity to conduct bold experiments to test a business idea, a new approach, a target group, a management approach, or a revenue model.

After completing the course, the student will
- identify product and service development processes.
- see opportunities for business or its renewal.
- be able to design a bold experiment and implement it in an agile way.
- assess the factors that led to the success or failure of the experiment.

Content

How is product or service development done and how is the culture of experimentation strengthened?
What can bold experimentation achieve in a company?
What does it take to carry out a bold experiment?

Assessment criteria, satisfactory (1-2)

Assessment criteria, pass/fail

Assessment criteria, good (3-4)

Assessment criteria, pass/fail

Assessment criteria, excellent (5)

Assessment criteria, pass/fail

Assessment criteria, pass/fail

Passed
The student has defined, designed, and implemented one or more bold business experiments. They reflect on the results from the perspectives of impact, implementation, and process.

Failed
The student does not demonstrate knowledge of product or service development processes or has not implemented a bold business experiment in practice.