Leveraging Artificial Intelligence in BusinessLaajuus (5 cr)
Code: 4A00HH86
Credits
5 op
Objectives
The course provides students with the ability to understand and utilize artificial intelligence as part of business development and competitiveness enhancement. Students will learn to analyze how AI is applied across various industries, such as finance, retail, manufacturing, and the health and social services sector. Additionally, they will learn to view AI as a strategic tool in planning, decision-making, and improving customer experience. The course covers data management and the integration of AI into business processes. Students will gain the skills to comprehend the role of automated customer service, personalized customer experiences, and the development of digital services as part of modern business.
Content
• AI Business Models and Applications Across Various Industries (e.g., finance, retail, manufacturing, and health/social care sectors)
• AI as a Strategic Tool: Planning, decision-making, and business development
• Data Management and Business Process Optimization Enabled by AI
• Integrating AI into Business Processes: Aligning technology and processes
• The Role of AI in Customer Experience: Automated customer service, personalized customer experiences, and digital service development
• Practical Exercises and Project
Assessment criteria, satisfactory (1-2)
The student recognizes AI’s basic role in business development and can provide simple examples of applications. However, they are not yet able to systematically analyze or plan AI utilization across different industries.
Assessment criteria, good (3-4)
The student can evaluate and select appropriate AI applications to meet business needs. They grasp the importance of data management, can integrate AI solutions into business processes, and are able to plan basic development projects.
Assessment criteria, excellent (5)
The student demonstrates in-depth understanding of AI’s strategic use, knows how to design and implement diverse applications across various industries and business processes, and develops comprehensive solutions that enhance competitiveness and customer experience.