Study Guide

Objectives

The starting point for planning a successful event is the event visitor's point of view. During the course, you'll learn how to plan, implement and evaluate the event, taking responsibility into account.

The student is able to
- describe an event process
- explain the building blocks of a successful event
- describe tasks and characteristics of an event production
- plan an event in a user-oriented, sustainable and ecological way
- evaluate the impact(s) and outcome(s) of an event
- enhance one’s skills in the field of event production
- enforce employee’s experience by encouraging the team and by giving constructive feedback

Content

WHAT are event production, organizing of an event and event marketing about?
HOW can sustainability and user-oriented perspective of different stakeholders be taken into account in events?
WHY is it important to assess the impact of events?
HOW event industry and expertise construct one’s professional identity?

Assessment criteria, satisfactory (1-2)

The student can identify and define the key phenomena and concepts related to event production. He/she is aware of different ways of action in organising of events and event marketing.
The student works as a member of an event production/planning team and is able to complete the given tasks when supported.
The student is able to observe and assess the actions taken from one’s own perspective and take responsibility on one’s own jobs to be done. He gives and receives feedback.

Assessment criteria, good (3-4)

The student can analytically describe event production as a whole. He/she can plan and/or implement an event in a professional and sustainable way as a team and evaluate the process and the end-result.
The student is able to choose and reason the most suitable methods from different alternatives.
He/she is able to cooperate in a sustainable way and to commit oneself to the team’s actions and objectives. The student shows one’s social interaction skills and receives and gives feedback in an active and constructive way.
The student is aware of the principles and significance of equality, and is capable of considering diversity and accessibility of actions.

Assessment criteria, excellent (5)

The student can explain holistic event-related entities and suggest solutions in a professional context.
The student is able to acquire and critically reflect different operations models and methods and plan and execute a sustainable event. He/she shows creativity in solving problems and seizing opportunities.
The students works in a responsible and sustainable way with high degree of commitment and is able to evaluate stakeholders’ shared value. He/she critically reflects on the event process and the outcome, including self- and peer reflection. He/she is able to benefit from feedback in a systematic tool for one’s own and for a community’s professional growth.
The student promotes and enhances equality, and takes determinedly diversity and accessibility into account in any actions.