Study Guide

Objectives (course unit)

The course aims to address basics of digital business and platform economy. Students acquire an understanding of the importance of network effects on businesses in digital ecosystems. In addition, students are introduced to supporting processes that improve customer experience and acquisition along digital channels. The themes of the course are expected to be applied to a digital business plan.

After completing the course, the student will be able to:
• understand and identify the different revenue logics, theory and practicalities in digital business and platform economy.
• conceptualize the relationship between conventional business processes and the digital storefront.
• classify different networks, actors, and interactions within different digital ecosystems.
• describe network effects and their importance in various digital ecosystems.
• identify customer-centric processes and features that add value to a business’s online efforts, as well as associated risks and inefficiencies.

Content (course unit)

The contents include the followings:
• Digital business- what is it?
• Legal Aspects
• Digital Channel Usage, Digital Customer Journey
• Trends and Changing Consumer Behavior
• Marketing
• Information Architecture and UI Basics
• Platform Economy and Network Effects
• Logistics

Prerequisites (course unit)

None.

Further information (course unit)

100% On-line course. Implementation plan.

Assessment criteria, satisfactory (1-2) (course unit)

The student meets the course objectives. He/she is familiar with some concepts and models of
platform economy, digital business models and revenue models. The student is able to create a
digital business model that applies some themes from the course. The individual contribution in the class and team is partly active.

Assessment criteria, good (3-4) (course unit)

The student achieves the course objectives well. He/she understands the concepts and models of platform economy, digital business models and revenue models. The student is able to create a fluent digital business model that applies relevant themes from the course. The individual contribution in the class and team are consistent.

Assessment criteria, excellent (5) (course unit)

The student achieves the course objectives excellently. He/she masters the concepts and
models of platform economy, digital business models and revenue models. The student is able
to orchestrate a fluent and reasoned digital business model that applies the themes from the
course in an exemplary manner. The individual contribution in the class and team are consistent and of quality.

Assessment criteria, pass/fail (course unit)

Not approved: The student does not meet the course objectives.

Location and time

Blended learning. Meeting times are as scheduled in Pakki. The first class meeting will take place on campus.

Exam schedules

Details given in the first meeting

Assessment methods and criteria

Will be presented in the first meeting.

Assessment scale

0-5

Teaching methods

Blended studies approach for the course.
- Lectures
- Flipped classroom sessions
- Inquiry-based learning
- Collaborative learning
- Independent study and research

Learning materials

- Presentation material
- Assigned books
- Articles and case studies
- Video

Student workload

5 credits = 135 hours

Content scheduling

5 content modules that unlock weekly. Details discussed in the first meeting

Completion alternatives

N/A

International connections

International case studies