Study Guide

Objectives

The course aims to reinforce and apply knowledge gained from prior module courses to create solutions for a company’s processes within the digital commerce space. The synthesis of strategic frameworks, theory and design thinking methods are utilized by students to innovate solutions for digital business development. Projects are aimed at growth and scalability, both domestic and abroad.

After completing the course, the student will be able to:
• create a strategic growth plan for that supports digital business processes.
• understand digital business risks and management.
• classify scalability opportunities and obstacles.
• formulate solutions that support a company’s digital channel strategy.

Content

The contents include the followings:
• Digital Channel Strategy that Supports Customer Experience
• Digital Buying Behavior
• Supply Chains
• Trends and Future Outlook

Prerequisites

None.

Assessment criteria, satisfactory (1-2)

The student understands some concepts and models of strategic planning and is able to
connect and apply business strategy to digital business processes. He/she is able to conduct
analyses and is able to create different solutions to a given problem in the digital space. The student is partially active in the team project.

Assessment criteria, good (3-4)

The student understands the concepts and different models of strategic planning and is able to connect and apply business strategy to digital business processes. He/she is able to conduct appropriate analyses and is able to create, evaluate and combine different solutions to a given problem in the digital space. The student participates and contributes to the team project.

Assessment criteria, excellent (5)

The student masters the concepts and different models of strategic planning and is able to connect and apply business strategy to digital business processes. He/she is able to conduct well-structured analyses and is able to create, evaluate and combine different solutions to a given problem in the digital space. The student participates actively and contributes positively to the team project.

Assessment criteria, pass/fail

Not approved: The student does not meet the course objectives.

Further information

Implementation plan.