Opinto-opas

Tavoitteet (OJ)

The course aims to reinforce and apply knowledge gained from prior module courses to create solutions for a company’s processes within the digital commerce space. The synthesis of strategic frameworks, theory and design thinking methods are utilized by students to innovate solutions for digital business development. Projects are aimed at growth and scalability, both domestic and abroad.

After completing the course, the student will be able to:
• create a strategic growth plan for that supports digital business processes.
• understand digital business risks and management.
• classify scalability opportunities and obstacles.
• formulate solutions that support a company’s digital channel strategy.

Sisältö (OJ)

The contents include the followings:
• Digital Channel Strategy that Supports Customer Experience
• Digital Buying Behavior
• Supply Chains
• Trends and Future Outlook

Esitietovaatimukset (OJ)

None.

Lisätiedot (OJ)

Implementation plan.

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student understands some concepts and models of strategic planning and is able to
connect and apply business strategy to digital business processes. He/she is able to conduct
analyses and is able to create different solutions to a given problem in the digital space. The student is partially active in the team project.

Arviointikriteerit, hyvä (3-4) (OJ)

The student understands the concepts and different models of strategic planning and is able to connect and apply business strategy to digital business processes. He/she is able to conduct appropriate analyses and is able to create, evaluate and combine different solutions to a given problem in the digital space. The student participates and contributes to the team project.

Arviointikriteerit, kiitettävä (5) (OJ)

The student masters the concepts and different models of strategic planning and is able to connect and apply business strategy to digital business processes. He/she is able to conduct well-structured analyses and is able to create, evaluate and combine different solutions to a given problem in the digital space. The student participates actively and contributes positively to the team project.

Arviointikriteerit, hyväksytty/hylätty (OJ)

Not approved: The student does not meet the course objectives.

Aika ja paikka

Blended learning approach. Sessions will be held according to the schedule in Pakki. The first session will be held on campus

Tenttien ja uusintatenttien ajankohdat

Details given in the first class session

Arviointimenetelmät ja arvioinnin perusteet

Details given in the first class session.

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

- Lectures
- Flipped classroom sessions
- Inquiry-based learning
- Collaborative learning
- Independent study and research
- On-campus and online sessions

Oppimateriaalit

- Presentations
- Case studies
- Videos
- Additional resources will be shared in the first session

Opiskelijan ajankäyttö ja kuormitus

According to TAMK schedule, ECT credits and Moodle timing instructions.
Students are expected to:
- Attend sessions
- Participate in group discussions and activities
- Complete the final report and exam
- Study materials given to them on their own time

Sisällön jaksotus

Details given in the first class session.

Toteutuksen valinnaiset suoritustavat

N/A

Harjoittelu- ja työelämäyhteistyö

Potential cooperation with external businesses

Kansainvälisyys

Case studies