Study Guide

Objectives

The course aims to provide an insight and focus on the customers and their needs to make business more profitable and sustainable.

After completing the course, the student will be able to:
• understand the importance and principles of communication.
• understand customer management in a successful business.
• make and use calculations to achieve results.

Content

The contents include the followings:
• What is the role of customer and crisis communication in business?
• Why is customer-centric marketing needed in the digital world?
• How do you use economic mathematics in business?

Prerequisites

None.

Assessment criteria, satisfactory (1-2)

Student recognizes the importance and practices of customer management. He understands the elements of customer orientation in communication. He is able to perform the basic mathematical calculations. He participates in doing work in a business learning environment.

Assessment criteria, good (3-4)

The student will articulate the process and methods of customer relationship management. They implement customer-oriented marketing and communication by selecting appropriate channels and content. They solve mathematical problems. The student will be active in the learning environment chosen for the implementation.

Assessment criteria, excellent (5)

The student will be able to analyze different approaches to customer relationship management. They will be able to anticipate, plan, and implement customer-oriented communication and marketing. They can relate mathematical calculations to a professional context. The student will take committed responsibility for the work in the learning environment chosen for implementation.

Further information

Implementation plan.