Study Guide

Objectives (course unit)

The student will be able to:
• apply concepts of platform economy in strategic decision-making in a team enterprise.
• develop scenarios for evolution of customer needs in order to plan for internet-based business models.
• analyze automatically gathered data and use it for strategic planning in a team enterprise.
• use social media networks and content in marketing and sales in a strategic way.

Content (course unit)

How to plan for strategic use of digital platforms and social media networks in developing business operations?
How to draft and use scenarios in determining how customer needs will change in the near future?
How to redesign business models based on changing customer needs and innovative use of digital platforms?
What is the role of data in strategic planning of a team enterprise and how to gather and analyze data for strategic planning and decision-making?
How to plan and implement effective use of social media networks and content in sales and marketing?

Assessment criteria, satisfactory (1-2) (course unit)

The student is able to describe the ways how digital platforms and social media impact the business operations of a team enterprise. The student takes part in scenario work for changing customer needs and innovative use of digital platforms. The student takes part in strategic planning of sales and marketing and implementing the strategic decisions of a team on social media. The student is able to gather and analyze basic data on business operations and customer impact.

Assessment criteria, good (3-4) (course unit)

The student is able to contribute in strategic decision-making of the team enterprise concerning use of digital platforms and social media. The student is able to analyze scenarios for changing customer needs and create new or redesign existing business models based on those scenarios together with others in the team enterprise. The student is active in implementing the strategic decisions of the team and assists others in implementing the strategy. The student is able to gather and analyze data to support the strategic decision-making of the team.

Assessment criteria, excellent (5) (course unit)

The student is able to take a leading role in strategic decision-making of the team enterprise concerning use of digital platforms and social media. The student is able to create and analyze scenarios for changing customer needs and create new or redesign existing business models based on those scenarios for corporate customers. The student has a leading role in implementing the strategic decisions of the team and develops processes for implementing the strategy in the team enterprise or for corporate customers. The student is able to develop effective processes for gathering and analyzing data from business operations for the strategic decision-making of the team or corporate customers.

Location and time

Please see the Pakki/Lukkarikone applications and follow the information on Proakatemia's and your teams communication channels.

Exam schedules

There are no traditional exams. You'll demonstrate your knowledge and skills in various other ways, i.e. solving challenges. The coach / teacher will provide further detais as the course goes on.

Assessment methods and criteria

According to the curriculum: self, team, coach/teacher and possibly customer based evaluation reflecting the set goals.

Assessment scale

Pass/Fail

Teaching methods

There are hardly any traditional lectures or exams at Proakatemia. Learning methods and environments are for example training sessions 'paja' (primings, dialogue, workshops, independent studying), literature, writing and publising, expert lectures and other fact-finding, project work, seminars, learning cells and common events. Learning is connected with business projects.

Learning materials

Literature advice from coaches, teachers and other teampreneurs.

Student workload

1 ECTS credit point = 27 hours of student's work. Keep record of your hours in your individual study plan.

Completion alternatives

to be negotiated with your coach / teacher of the course

Practical training and working life cooperation

Contens of the studies are connected with real life business projects' needs.

Further information

Studies at Proakatemia are integrated to teampreneurs businesses. It is not possible to study separate courses of the curriculum without special arrangements.

Assessment criteria - pass/fail (Not in use, Look at the Assessment criteria above)

Approved
The student has demonstrated that he/she comprehends the main concepts of the topic in the context of his/her team enterprise. He/she has applied them in practice together with other team entrepreneurs. The student operates according to the chosen values and procedures.

Failed
The student knows the concepts only superficially or is not able to apply them in practice in his/her team enterprise. The student does not operate according to the chosen values and procedures.

Objectives (course unit)

The student will be able to:
• apply concepts of platform economy in strategic decision-making in a team enterprise.
• develop scenarios for evolution of customer needs in order to plan for internet-based business models.
• analyze automatically gathered data and use it for strategic planning in a team enterprise.
• use social media networks and content in marketing and sales in a strategic way.

Content (course unit)

How to plan for strategic use of digital platforms and social media networks in developing business operations?
How to draft and use scenarios in determining how customer needs will change in the near future?
How to redesign business models based on changing customer needs and innovative use of digital platforms?
What is the role of data in strategic planning of a team enterprise and how to gather and analyze data for strategic planning and decision-making?
How to plan and implement effective use of social media networks and content in sales and marketing?

Assessment criteria, satisfactory (1-2) (course unit)

The student is able to describe the ways how digital platforms and social media impact the business operations of a team enterprise. The student takes part in scenario work for changing customer needs and innovative use of digital platforms. The student takes part in strategic planning of sales and marketing and implementing the strategic decisions of a team on social media. The student is able to gather and analyze basic data on business operations and customer impact.

Assessment criteria, good (3-4) (course unit)

The student is able to contribute in strategic decision-making of the team enterprise concerning use of digital platforms and social media. The student is able to analyze scenarios for changing customer needs and create new or redesign existing business models based on those scenarios together with others in the team enterprise. The student is active in implementing the strategic decisions of the team and assists others in implementing the strategy. The student is able to gather and analyze data to support the strategic decision-making of the team.

Assessment criteria, excellent (5) (course unit)

The student is able to take a leading role in strategic decision-making of the team enterprise concerning use of digital platforms and social media. The student is able to create and analyze scenarios for changing customer needs and create new or redesign existing business models based on those scenarios for corporate customers. The student has a leading role in implementing the strategic decisions of the team and develops processes for implementing the strategy in the team enterprise or for corporate customers. The student is able to develop effective processes for gathering and analyzing data from business operations for the strategic decision-making of the team or corporate customers.

Assessment scale

0-5