Event Management and MarketingLaajuus (5 op)
Tunnus: IM00DU70
Laajuus
5 op
Osaamistavoitteet
Students know how to produce events, happenings and festivals.
Sisältö
- Marketing;
- market segmentation,
- market research,
- consumer needs, behaviour, attitudes and motivation
- media planning
- Event Management
- Project planning
- location and venue
- media relations
- risk assessment
- health and safety
- hospitality and catering
- merchandising
- technical facilities
- staging and decoration
- ticket office
Arviointikriteerit, tyydyttävä (1-2)
TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:
https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi
Arviointikriteerit, hyvä (3-4)
TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:
https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi
Arviointikriteerit, kiitettävä (5)
TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:
https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi
Ilmoittautumisaika
09.12.2023 - 31.03.2024
Ajoitus
10.01.2024 - 30.05.2024
Laajuus
5 op
Virtuaaliosuus
1 op
TKI-osuus
2 op
Toteutustapa
80 % Lähiopetus, 20 % Verkossa tapahtuva opiskelu
Yksikkö
Media and Arts
Toimipiste
TAMK Mediapolis
Opetuskielet
- Englanti
Paikat
15 - 30
Koulutus
- Bachelor's Degree Programme in Media and Arts
Opettaja
- Rowan Rafferty
- Harri Karvinen
Vastuuhenkilö
Harri Karvinen
Ryhmät
-
19MEDIAARTDegree Programme in Media and Arts
-
22MEDIAARTDegree Programme in Media and Arts
-
21MEDIAARTDegree Programme in Media and Arts
-
20MEDIAARTDegree Programme in Media and Arts
-
23MEDIAARTDegree Programme in Media and Arts
Tavoitteet (OJ)
Students know how to produce events, happenings and festivals.
Sisältö (OJ)
- Marketing;
- market segmentation,
- market research,
- consumer needs, behaviour, attitudes and motivation
- media planning
- Event Management
- Project planning
- location and venue
- media relations
- risk assessment
- health and safety
- hospitality and catering
- merchandising
- technical facilities
- staging and decoration
- ticket office
Arviointikriteerit, tyydyttävä (1-2) (OJ)
TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:
https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi
Arviointikriteerit, hyvä (3-4) (OJ)
TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:
https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi
Arviointikriteerit, kiitettävä (5) (OJ)
TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:
https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi
Arviointiasteikko
0-5
Ilmoittautumisaika
09.12.2022 - 31.03.2023
Ajoitus
22.03.2023 - 04.05.2023
Laajuus
5 op
Virtuaaliosuus
1 op
TKI-osuus
2 op
Toteutustapa
80 % Lähiopetus, 20 % Verkossa tapahtuva opiskelu
Yksikkö
Media and Arts
Toimipiste
TAMK Mediapolis
Opetuskielet
- Englanti
Paikat
15 - 30
Koulutus
- Bachelor's Degree Programme in Media and Arts
Opettaja
- Harri Karvinen
Vastuuhenkilö
Harri Karvinen
Ryhmät
-
19MEDIAARTDegree Programme in Media and Arts
-
22MEDIAARTDegree Programme in Media and Arts
-
21MEDIAARTDegree Programme in Media and Arts
-
20MEDIAARTDegree Programme in Media and Arts
Tavoitteet (OJ)
Students know how to produce events, happenings and festivals.
Sisältö (OJ)
- Marketing;
- market segmentation,
- market research,
- consumer needs, behaviour, attitudes and motivation
- media planning
- Event Management
- Project planning
- location and venue
- media relations
- risk assessment
- health and safety
- hospitality and catering
- merchandising
- technical facilities
- staging and decoration
- ticket office
Arviointikriteerit, tyydyttävä (1-2) (OJ)
TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:
https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi
Arviointikriteerit, hyvä (3-4) (OJ)
TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:
https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi
Arviointikriteerit, kiitettävä (5) (OJ)
TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:
https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi
Arviointiasteikko
0-5
Ilmoittautumisaika
11.12.2021 - 31.03.2022
Ajoitus
13.01.2022 - 30.05.2022
Laajuus
5 op
Virtuaaliosuus
1 op
TKI-osuus
2 op
Toteutustapa
80 % Lähiopetus, 20 % Verkossa tapahtuva opiskelu
Yksikkö
Media and Arts
Toimipiste
TAMK Mediapolis
Opetuskielet
- Englanti
Paikat
15 - 30
Koulutus
- Bachelor's Degree Programme in Media and Arts
Opettaja
- Harri Karvinen
Vastuuhenkilö
Harri Karvinen
Ryhmät
-
19MEDIAARTDegree Programme in Media and Arts
-
21MEDIAARTDegree Programme in Media and Arts
-
20MEDIAARTDegree Programme in Media and Arts
-
18MEDIAARTDegree programme in Media and Arts
Tavoitteet (OJ)
Students know how to produce events, happenings and festivals.
Sisältö (OJ)
- Marketing;
- market segmentation,
- market research,
- consumer needs, behaviour, attitudes and motivation
- media planning
- Event Management
- Project planning
- location and venue
- media relations
- risk assessment
- health and safety
- hospitality and catering
- merchandising
- technical facilities
- staging and decoration
- ticket office
Arviointikriteerit, tyydyttävä (1-2) (OJ)
TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:
https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi
Arviointikriteerit, hyvä (3-4) (OJ)
TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:
https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi
Arviointikriteerit, kiitettävä (5) (OJ)
TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:
https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi
Arviointiasteikko
0-5