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TikTok as a Marketing Tool (5cr)

Code: C-10065-TX00FE87-3089

General information


Enrolment period
26.05.2025 - 31.12.2025
Registration for the implementation has begun.
Timing
26.05.2025 - 31.12.2026
Implementation is running.
Credits
5 cr
Institution
Metropolia University of Applied Sciences, Karaportti 2
Teaching languages
English
Seats
0 - 500

Objectives (course unit)

After completing the course, student has ability to set-up TikTok and use TikTok as a marketing tool.

Content (course unit)

• What is TikTok • Getting started • Browsing TikTok • Creating videos • Publishing videos • TkTok etiquette • TikTok security • Building TikTok following • Duetting and stitching • TikTok statistics and analytics • Using TikTok as a business tool

Location and time

Course can be done in own pace.

Exam schedules

Online.

Assessment methods and criteria

Passed exam & exercises

Assessment scale

Hyväksytty/Hylätty

Teaching methods

Course is 100% online (self-study) course.

Learning materials

Online.

Student workload

Up to student her-/himself.

Content scheduling

Up to student her-/himself.

Completion alternatives

N/A

Practical training and working life cooperation

N/A

International connections

N/A

Further information

Course is 100% online (Self-Study) course and it can be done in your own pace. The course, course exercises and tests are in the Metropolia Moodle web environment,

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