How to Improve your Marketing using ChatGPT (3 op)

Osaamistavoitteet (Opintojakso)

This course discusses the use of the ChatGPT artificial intelligence (AI) system for marketing support. At first, the basic concepts of artificial intelligence-based systems are reviewed at a general level. After that, we move on to describe the structure and operation of ChatGPT. The examples of use are selected from the field of marketing. In addition, the creation of images using artificial intelligence is discussed.

Sisältö (Opintojakso)

1. Artificial Intelligence 2. Machine Learning 3. ChatGPT 4. Using ChatGPT 5. Creating images with DALL-E 6. ChatGPT in marketing

Aika ja paikka

Course is delivered via Metropolia's Viope environment and it can be done in own pace.

Tenttien ja uusintatenttien ajankohdat

Online.

Arviointimenetelmät ja arvioinnin perusteet

After you have completed 80% of the exercises (Open & Quiz), please notify us by sending an email to viopesupport@metropolia.fi. Be sure to include a screenshot of your progress from the "My Corner" page, which is located on the left. In addition, please write a learning diary of 2-3 A4 pages and include it with your email.

Arviointiasteikko

Hyväksytty/Hylätty

Opiskelumuodot ja opetusmenetelmät

100% online (Self-Study) course.

Oppimateriaalit

Online.

Opiskelijan ajankäyttö ja kuormitus

Course can be done in own pace. So, the timetable is up to student her-/himself.

Sisällön jaksotus

Course can be done in own pace. So, the timetable is up to student her-/himself.

Toteutuksen valinnaiset suoritustavat

None.

Harjoittelu- ja työelämäyhteistyö

None.