How to Improve your Marketing using ChatGPT (3 cr)

Code: C-10065-TT00GD78-3001

General information

Enrolment period: 13.01.2025 - 31.12.2025; Registration for the implementation has begun.

Timing: 10.01.2025 - 31.12.2026; Implementation is running.

Credits: 3 cr

Institution: Metropolia University of Applied Sciences, Karaportti 2

Teaching languages: English

Seats: 0 - 500

Course: C-10065-TT00GD78

Objectives (course unit)

This course discusses the use of the ChatGPT artificial intelligence (AI) system for marketing support. At first, the basic concepts of artificial intelligence-based systems are reviewed at a general level. After that, we move on to describe the structure and operation of ChatGPT. The examples of use are selected from the field of marketing. In addition, the creation of images using artificial intelligence is discussed.

Content (course unit)

1. Artificial Intelligence 2. Machine Learning 3. ChatGPT 4. Using ChatGPT 5. Creating images with DALL-E 6. ChatGPT in marketing

Location and time

Course is delivered via Metropolia's Viope environment and it can be done in own pace.

Exam schedules

Online.

Assessment methods and criteria

After you have completed 80% of the exercises (Open & Quiz), please notify us by sending an email to viopesupport@metropolia.fi. Be sure to include a screenshot of your progress from the "My Corner" page, which is located on the left. In addition, please write a learning diary of 2-3 A4 pages and include it with your email.

Assessment scale

Hyväksytty/Hylätty

Teaching methods

100% online (Self-Study) course.

Learning materials