Instagram as a Marketing Tool (5 op)

Osaamistavoitteet (Opintojakso)

- What is Instagram and where it came from - Basic functionality - Instagram stories and IGTV - Mastering Hastags - Nonprofit, local markets, international markets - Content BluePrint - Daily actions checklist - Supporteam buildup - Copywrites - Engagement triggers - Contents & freebies - Direct sell in Instagram - User Generated contens, campaigns that has multiple steps - Advertising - Agency help & influencers

Sisältö (Opintojakso)

The content of the course is divided into 19 lessons (tabs). After each lesson, there is a quiz that must be completed before the tab for the next lesson appears. You can continue to the next lesson by answering correctly at least 50% of the given quiz questions or you have tried to take the quiz twice.

Aika ja paikka

Online in Metropolia's Moodle environment.

Tenttien ja uusintatenttien ajankohdat

Online.

Arviointimenetelmät ja arvioinnin perusteet

Complete a final exam (answer correctly min. 50% of the given questions) Let teacher know that you are ready (complete the final exam ) -> virve.prami (at) metropolia.f

Arviointiasteikko

Hyväksytty/Hylätty

Opiskelumuodot ja opetusmenetelmät

100% online (Self-Study) course which can be done in own pace. The content of the course is divided into 19 lessons (tabs). After each lesson, there is a quiz that must be completed before the tab for the next lesson appears. You can continue to the next lesson by answering correctly at least 50% of the given quiz questions or you have tried to take the quiz twice.

Oppimateriaalit

N/A

Opiskelijan ajankäyttö ja kuormitus

Up to Student her-/himself.

Sisällön jaksotus

Up to Student her-/himself.

Toteutuksen valinnaiset suoritustavat

N/A

Harjoittelu- ja työelämäyhteistyö

N/A

Kansainvälisyys

N/A