Branding and sales skills (5 cr)

Objectives (course unit)

Students - understand the significance, impact and premises of a brand - are familiar with the basic principles and practices of sales and advocacy - know how to act in negotiation and sales situations - can utilize digital communication channels from the sales perspective.

Content (course unit)

- introduction to branding, image marketing and advocacy - basics of sales and interaction competence - brand management, risk management, crisis communication - sales situations, negotiation skills and sales closure - business collaboration project - making a social media video from a sales perspective

Assessment scale

0-5

Teaching methods

Verkko-opetus Itsenäinen työskentely Opetusmenetelminä itsenäinen työskentely, ryhmätyöt, webinaarit.

Learning materials

Kirjallisuus Artikkelit Blogit Videot Podcastit

Student workload

1 op=27h/opiskelua

Practical training and working life cooperation

Tämän opintojakson voi opinnollistaa, mikäli työtehtävät vastaavat opintojakson sisältöjä ja tavoitteita.

Further information

Master the power of branding! In this course, you'll delve into the significance, impact, and fundamentals of branding. Learn the basics of sales and persuasion, along with effective negotiation and sales techniques. Additionally, you'll explore how to utilize digital communication channels from a sales perspective. Whether you're a seasoned professional or a newcomer in branding, marketing, or sales, this course provides valuable insights. Join us and strengthen your skill set!