Principles of Tourism (3 cr)

Objectives (course unit)

The student can explain the key concepts of tourism and knows the main features of the historical development of tourism. He understands the concepts of push and pull factors and recognizes the key tourism areas in Finland and the world. The student recognizes different tourist segments and knows how to classify tourists based on theoretical models. He can explain the connection of the tourism industry to other industries and the regional economic importance of tourism with the help of a tourism cluster. The student also gets to know key organizations in the tourism industry. He knows how to define the key features of tourism services.

Content (course unit)

Basic concepts of tourism Starting areas, routes and destination areas + push and pull attraction factors as concepts Portrait of a tourist (tourist segments) Tourism products and services Tourism motivation factors Tourist cluster and regional economic impacts Central organisations

Location and time

Online course, nonstop You can complete the course according to your own schedule on 1.1. - 31 December 2025.

Exam schedules

No exam

Assessment methods and criteria

The course is evaluated based on assignments.

Assessment scale

0 - 5

Teaching methods

The course consists of online studies completed independently.

Learning materials

To be announced in the Study period

Student workload

The course requires approximately 80 hours of independent work

Content scheduling

The course consists of online tasks that are done independently according to your own schedule. Definition and history of tourist and tourism Tourism now and in the future Tourist roles and attitudes Attraction factors, tourism product and sustainable tourism

Completion alternatives

There are no alternative execution methods

Further information

For more information about the course, please contact mika.pietarinen@kamk.fi