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Corporate Communication (5cr)

Code: C-02473-AV00CH58-3003

General information


Enrolment period
01.01.2025 - 26.03.2025
Registration for the implementation has ended.
Timing
01.01.2025 - 31.12.2025
Implementation is running.
Credits
5 cr
Institution
Kajaani University of Applied Sciences, Nonstop-toteutukseen perustava opintojakso, jonka opiskelun voi aloittaa oman aikataulun mukaisesti vuoden 2025 aikana
Teaching languages
Finnish
Seats
0 - 3

Objectives (course unit)

The student knows the basics of corporate communication, recognizes the components of a communication process and knows how to plan and implement internal and external communication in a company. The student knows the basics of reputation management and can use the tools of communication in change and crisis management.

Content (course unit)

Basics of corporate communication and communication process Areas of communication Panning and implementation of communication Reputation management Communication in change and crisis management

Location and time

A nonstop course that can be started according to one's own schedule during the year 2025

Exam schedules

None

Assessment methods and criteria

The course is assessed based on the final assignment according to the course assessment criteria

Assessment scale

0 - 5

Teaching methods

Independent study in Moodle and submission of the final assignment.

Learning materials

Kirjallisuus: Juholin, E. Communicare! Viestintä strategiasta käytäntöön. MIF (Vanhemmat painokset ok). Åberg, L. Viestinnän johtaminen. Åberg, L. Esimiehen viestintäopas. Åberg, L. Viestinnän strategiat. Aula, P. - Heinonen, J. Maine - menestystekijä Moodle-material

Student workload

5 cr = 135 hours of student's own work

Content scheduling

Community communication - what is it? Influencer communication and reputation management Crisis communication Communication planning

Completion alternatives

Discuss with the teacher.

Practical training and working life cooperation

Collaboration with working life is implemented in the final assignment.

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