Personal Branding and Influencer Economy (5cr)
Code: C-02472-5D00DY02-3001
General information
- Enrolment period
- 16.04.2025 - 15.10.2025
- Registration for the implementation has begun.
- Timing
- 01.10.2025 - 31.12.2025
- The implementation has not yet started.
- Credits
- 5 cr
- Institution
- Seinäjoki University of Applied Sciences, SeAMK Seinäjoki, Frami
- Teaching languages
- English
- Seats
- 0 - 150
- Course
- C-02472-5D00DY02
Objectives (course unit)
Students recognize te central concepts related to self-branding and influencer economy. Students are able to identify central characteristics and actors and to analyze the role of personal branding in professional and commercial contexts. Students are able to plan, construct and analyze their own self-branding strategies. Students are able to analyze the social capital of influencers and engagement in different platforms. Student can define the concept and analyze effects of image management and its relation with crisis communication.
Content (course unit)
-Central concepts of personal branding and influencer economy -Self-branding strategies -Image management -Platformization -Actors, categories, networks and communication related to self-branding and influencers -Legal aspects of Influencer marketing
Assessment scale
1-5