Introduction to Digital Marketing (1 cr)
Code: NN00HD32-3002
General information
Enrolment period
01.08.2025 - 31.07.2026
Timing
01.08.2025 - 31.08.2026
Credits
1 op
Virtual portion
1 op
Mode of delivery
Online learning
Unit
HUBS
Teaching languages
- Finnish
- English
Seats
20 - 600
Teachers
- Sanna Tahlo
- Liiketalous Virtuaalihenkilö
Person in charge
Miina Kivelä
Objectives (course unit)
This course gives an overview on modern digital marketing. During this course you will learn basics about digital marketing strategy, marketing automation and using different digital platforms for marketing purposes.
After completing the course student
• will have a basic overview on different areas of digital marketing
• is able to describe what kind of topics to cover in digital marketing strategy
• know how to set goals in digital marketing
• have introductory level knowledge on digital platforms and automation
• will know about measuring digital marketing
Content (course unit)
• Introduction to digital marketing
• How to make a digital marketing strategy?
• How to set goals in digital marketing?
• How to use different digital channels and platforms for digital marketing purposes?
• How can you benefit from marketing automation and scheduling posts?
• How do you measure digital marketing?
Assessment criteria, pass/fail (course unit)
The course is completed when you demonstrate an understanding of the basics of various aspects of digital marketing. You should be able to describe the contents of a digital marketing strategy, set marketing goals, be familiar with digital marketing platforms, and understand the principles of automation and performance measurement.
Location and time
The course and the Moodle is open 1.8.2025 - 31.8.2026. You can complete the course at your own pace.
Assessment methods and criteria
The course is approved when you have studied the given material and successfully completed the learning assignments on the Moodle platform, using the course materials.
The course is failed when you have not studied the given material and completed the assignments on the Moodle platform, using the course materials
Assessment scale
Pass/Fail
Further information
This course is delivered entirely online and independently in Moodle, and you can progress at your own pace, at a time that suits you. Once you have been accepted to the course, the course Moodle platform will automatically appear.