Johdatus kuvataiteen ja luovan alan yritystoimintaan (5 op)

Osaamistavoitteet (Opintojakso)

The aim of the course is to develop relevant entrepreneurship competencies.

Students acquire management of a small-scale applied fine art project, including basics of fine art entrepreneurship like production planning, negotiations, permissions, contracts and various presentation solutions, marketing and selling the product.

Sisältö (Opintojakso)

Basics of business strategies in creative business. Ecological, economic and social responsibility. Ethics in decision-making and management. Application of artificial intelligence in planning business strategies, marketing planning, negotiating with enterprises and various exhibitions, selling contexts and copyrights.

Arviointikriteerit, tyydyttävä (1-2) (Opintojakso)

The student understands the business strategies of creative business on a basic level. The student knows how to interact in discussions related to creative business and is able to give and receive feedback in a constructive manner. The student is able to work in a team and recognizes their interaction skills on a basic level. The student conceives practices that are important in their field. The student takes responsibility of their own part of the project.

Arviointikriteerit, hyvä (3-4) (Opintojakso)

The student understands the outline of the main principles of creative business and the interrelations between phenomena and concepts related to the field of creative business. The student applies structures in relation to each other. The student works according to the schedule. The student is able to cooperate responsibly and is ready to develop their interaction skills. The student follows the practices that are important for publicity, marketing and distribution actively and reports the project well.

Arviointikriteerit, kiitettävä (5) (Opintojakso)

The student understands entities and the interrelations between them. The student is able to look for different operating methods, try out new operating models and create new ones. The student articulates well both their own interaction and teamwork in the profound project report. The student is highly motivated and acts according to the economic and well-being impacts of their operations.

Aika ja paikka

Mediapolis

Tenttien ja uusintatenttien ajankohdat

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Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

Lecture, Moodle, group work, contact tuition, blended tuition

Oppimateriaalit

To be given during the course.

Opiskelijan ajankäyttö ja kuormitus

135 h student work

Sisällön jaksotus

The course starts 19.8.2025
19.08.2025 10.00 - 15.00 Start of the course
20.08.2025 10.00 - 15.00 Creative sector business entities, support organizations, business plan
21.08.2025 13.00 - 15.00 Lecture (Teams)
25.08.2025 10.00 - 15.00 Fine art & creative sector copyrights
26.08.2025 10.00 - 15.00 Application of AI in production planning, exhibitions
27.08.2025 10.00 - 15.00 Digital marketing, press & PR package
28.08.2025 13.00 - 15.0. Outcomes (Teams)

Toteutuksen valinnaiset suoritustavat

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Harjoittelu- ja työelämäyhteistyö

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Kansainvälisyys

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