Study Guide

Objectives (course unit)

The course aims to provide basic knowledge and understanding of new target market entry project and importance of an effective multicultural team.

After completing the course, the student will be able to:
• search for and evaluate information on a new target market.
• analyze macro- and micro-environment in a target country.
• apply knowledge of the market analysis to help the case company with their internationalization plans.
• work effectively in a multicultural team.

Content (course unit)

The contents include the followings:
• Market analysis
• Market entry modes and approaches
• Company internationalization plan
• Basic research skills

Prerequisites (course unit)

None.

Further information (course unit)

Implementation plan.

Assessment criteria, satisfactory (1-2) (course unit)

Students can search for relevant information on a target market. They are familiar with principles of market analysis and main market entry modes. Students can work in a multicultural team.

Assessment criteria, good (3-4) (course unit)

Students can search for relevant information on a target market and evaluate its validity and credibility. They understand principles of market analysis and market entry modes and can apply them to the case company project. Students can work effectively in a multicultural team.

Assessment criteria, excellent (5) (course unit)

Students can search for relevant information on a target market and evaluate its validity and credibility. They thoroughly understand principles of market analysis and market entry modes. They can create viable recommendations for the case company’s internationalization plan. Students can work effectively in a multicultural team and foster team spirit and multicultural understanding.

Location and time

On campus according to the timetable

Exam schedules

See Methods and Grounds for Evaluation

Assessment methods and criteria

Market Entry Project (3 cr)
The assessment is based on successful completion of the following tasks and assignments:
• project for a commissioning company (report + presentation)
• written exam in TUNI Exam
• course participation.

Macroeconomics (2 cr)
• Attendance - (Pass/Fail)
• Completion of tasks during the course (Pass/Fail)
• Individual Online Exam

Assessment scale

0-5

Teaching methods

Lectures, group work, independent study, research, project work

Learning materials

Materials in Moodle

Student workload

Market Entry Project (3 cr)
Total hours: 3 cr x 27 h = 81 h including:
• contact lessons 21 hours (7 x 3 h)
• independent study and research 60 hours

Macroeconomics (2 cr)
Total hours: 2 cr x 27 h = 54 h including:
• contact lessons 18 hours (6 x 3 h)
• independent study, up to 36 hours

Content scheduling

Market Entry Project (3 cr)
• Sources of information for international market analysis
• Foreign market selection criteria
• External business environment (PESTEL analysis of a given market)
• Entry modes to a foreign market

Macroeconomics (2 cr)
• Introduction, context and brief history of macroeconomics
• Macroeconomic objectives and metrics
• Macroeconomic policies - Fiscal and Monetary
• Money and wealth

Completion alternatives

If a student has completed corresponding studies at another university or university of applied sciences, the student may apply for credit transfer through HyväHot / CreTa system.

Such cases have to be discussed with the course teacher at the beginning of the course, and students may be required to complete additional assignments to demonstrate their knowledge and skills.

Practical training and working life cooperation

The main project for Market Entry course is carried out in cooperation with a commissioner (Finnish company).
The Macroeconomics course ia an applied course and is grounded in real life, authentic examples.

Further information

Market Entry Project (3 cr)
• Mandatory attendance - 80%
• Active participation in group work
• Research skills

Macroeconomics (2 cr)
• Obligatory attendance - 80%
• Active participation and engagement with course materials