Opinto-opas

Tavoitteet (OJ)

Course description
The course focuses on the increasing importance of the international dimension of business. The students choose one major theme for their independent learning project, which concentrates on one major theory or framework to broaden their understanding of international business strategies and prepare students for an internationally oriented career.
Objectives
After completing the course, the students will be able to:
Gather in-depth knowledge on the studied topic.
Connect international strategy to business strategy on a focused topic.
Conduct a well-structured analysis of a focused topic.
Develop a solution to a given international business problem.
Write a project report on a focused international business topic.

Sisältö (OJ)

INTERNATIONALIZATION ISSUES

Internationalization process
Born global firms
Third world multinationals
FDI and developing countries
Emerging markets
Location decisions
Economic development
Economics of innovation & Technological transfer

MANAGEMENT

Cross-cultural management
Cultural distance
Culture and international business
Comparative management
Production/sourcing issues
Outsourcing/offshoring/insourcing
Global value chains (GVCs)
Management of technology
Corporate social responsibility
Knowledge management/transfer at the subsidiary level
International entrepreneurship
International Joint ventures
International Strategic alliances
Technology transfer
Issues of trust
Issues of guanxi
International R&D


MARKETING

Comparative marketing
Cross-cultural marketing
Country-of-origin issues
Exports/imports
Foreign market entry modes
Global/regional/local brands
International advertising
International franchising
International marketing management strategy
International product policy issues
International retailing
International sales management
International distribution/logistics/transportation
International marketing & e-commerce
Product differentiation
Brand origin knowledge


POLITICAL RISK ASSESSMENT

Political aspects of MNE activity
Terrorism and security issues
Global sources of supply and logistics/transportation


E-COMMERCE & INTERNATIONAL BUSINESS

Online marketing issues
Global e-exchanges/online marketplaces
Global information hubs

Lisätiedot (OJ)

Evaluation criteria - not approved (0)
The student isn't able to identify any principles of international business. The student hasn't been able to submit the required course project.

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student is able to identify principles of international business. The student is able to develop project report according to instructions.

Arviointikriteerit, hyvä (3-4) (OJ)

The student is able to determine and apply the concept and tools of international business. The student is able to conduct some analysis and suggest development actions suitable for the international business strategy. The student develops project report for international business, which includes several references.

Arviointikriteerit, kiitettävä (5) (OJ)

The student masters the concepts and different models of international business and is able to connect international strategy to business strategy in the business context in question. The student is able to conduct well-structured analysis and is able to create, evaluate and combine different solutions to a given international business problem. The student was able to develop rigorous project report for international business, which includes several global references.

Aika ja paikka

Sessions will be held according to the schedule in Pakki.

Tenttien ja uusintatenttien ajankohdat

Final project report/literature review assignment

Arviointimenetelmät ja arvioinnin perusteet

According to TAMK evaluation criteria (0,1-5)
- Knowing
- Doing
- Being

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

The Advanced Development Project in International Business aims to develop the student's theoretical, conceptual, and practical competence in the international dimension of business. Students will study intensively about the international dimension of business of their own choice by
Reviewing articles
Analysing case studies
Practicing the research techniques.

Oppimateriaalit

Literature on the selected research topic using a variety of sources, such as:
Textbooks
Book chapters
Research studies (journal articles, theses)
Case studies
Industry reports

Opiskelijan ajankäyttö ja kuormitus

According to the TAMK schedule, ECT credits, and Moodle timing instructions.
Students are expected to:
- Attend meetings with the teacher
- Study materials given to them on their own time
- Complete the project/literature review task according to the schedule

Sisällön jaksotus

Internationalization
Management
International Marketing
Political and risk management
International business and E-commerce
Further details are given in the first lesson.

Toteutuksen valinnaiset suoritustavat

N/A

Harjoittelu- ja työelämäyhteistyö

Project work/case studies

Kansainvälisyys

Cases and discussion, global operational business environment, international collaborative projects, international guest speaker.

Arviointikriteerit - hylätty (0) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

The student isn't able to identify any principles of international business. The student hasn't been able to submit the required course project.

Arviointikriteerit - tyydyttävä (1-2) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

The student is able to identify the principles of international business. The student is able to develop project reports according to instructions.

Arviointikriteerit - hyvä (3-4) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

The student can determine and apply the concepts and tools of international business. The student can conduct some analysis and suggest development actions suitable for the international business strategy. The student develops a project report for international business, which includes several references.

Arviointikriteerit - kiitettävä (5) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

The student masters the concepts and different models of international business and can connect international strategy to business strategy in the business context in question. The student can conduct well-structured analysis and can create, evaluate, and combine different solutions to a given international business problem. The student was able to develop a rigorous project report for international business, which included several global references.