Study Guide

Objectives (course unit)

The course aims to provide an insight and focus on target group thinking and to familiarize students with the marketing and communication tools.

After completing the course, the student will be able to:
• know the basic concepts of marketing and communication.
• know how communication and marketing are carried out and measured.
• communicate appropriately in different business situations.

Content (course unit)

The contents include the followings:
• What is the role of marketing and what are its key activities in business?
• Why is communication important in organizations?
• How to present and communicate professionally in different situations?

Prerequisites (course unit)

None.

Further information (course unit)

Implementation plan.

Assessment criteria, satisfactory (1-2) (course unit)

The student will recognize the basic principles of marketing and communication. They can cope with the most important professional writing and presentation situations. The student will participate in the production of work in the learning environment chosen for its implementation.

Assessment criteria, good (3-4) (course unit)

The student will articulate the basic principles of marketing and communication. They will understand them in the context of the company's competitive environment. They will be able to cope with the most important professional writing and presentation situations. The student will be active in the learning environment chosen for the implementation.

Assessment criteria, excellent (5) (course unit)

The student will be able to analyze different ways of implementing marketing and communication. They will be able to plan and implement professional communication and marketing activities according to the target audience. The student will be committed to taking responsibility for the work in the learning environment chosen for the implementation.

Location and time

On campus according to the timetable.

Exam schedules

Marketing:
The final exam will be given at the last class meeting.

Organisational Communication:
• Please see Methods and Grounds for Evaluation

Presentation Skills:
• Please see Methods and Grounds for Evaluation

Assessment methods and criteria

Marketing:
According to TAMK evaluation criterias (0,1-5)
- Knowing
- Doing
- Being

Organisational Communication:
• Exam in TUNI Exam
• Group presentation

Presentation Skills:
• Group presentation

Assessment scale

0-5

Teaching methods

Lectures, discussions, group and individual work, independent study.
Some tasks are linked to activities in the Business Operations course (virtual firms).
Marketing
Required Textbook
Kotler, P., Armstrong, G., Harris, L. C., & He, H. (2020). Principles of marketing: 8th European edition.
Additional course material, such as blogs, videos, blogs, and short articles, will be provided in Moodle Workspace.

Learning materials

Marketing:
- Lectures
- Flipped classroom sessions
- Inquiry-based learning
- Collaborative learning
- Independent study and research

Organisational Communication:
• Materials in Moodle

Presentation Skills:
• Materials in Moodle

Student workload

Total hours: 5 cr x 27 h = 135 h
• Contact teaching: 42 h
• Independent study: 93 h
Marketing
According to the TAMK schedule, ECT credits, and Moodle timing instructions.
Students are expected to:
- Attend sessions
- Participate in group discussions and activities
- Study materials given to them on their own time

Content scheduling

The course consists of independent part that are:
• Marketing (2 cr), Teacher: Salman Saleem
• Organisational Communication (2 cr), Teacher: Elena Grigorova
• Presentation Skills (1 cr), Teacher: Elena Grigorova

Completion alternatives

If a student has completed corresponding studies at another university or university of applied sciences, the student may apply for credit transfer through HyväHot / CreTa system.

Students who have acquired relevant skills and competencies through extensive work experience may complete the course through demonstration of competencies.

Such cases have to be discussed with the course teacher at the beginning of the course, and students may be required to complete additional assignments to demonstrate their knowledge and skills.

Practical training and working life cooperation

The course is supportive of the virtual firm development the students are undertaking and is based on real life experiences from business.
Marketing
Project work / case studies

International connections

Marketing
Cases and discussion, global operational business environment, international collaborative projects

Further information

Marketing:
• Mandatory attendance requirement: 80%
• No hybrid option (some students on campus, some students online)

Organisational Communication:
• Mandatory attendance requirement: 80%
• No hybrid option (some students on campus, some students online)

Presentation Skills:
• Mandatory attendance requirement: 80%
• No hybrid option (some students on campus, some students online)