Study Guide

Objectives (course unit)

The student will be able to
• search and analyze international marketing environment & competition information of new target markets
• apply the knowledge of the market analysis to create the company’s internationalization strategy and a plan that identifies the business’ price points, target markets, and competition according to the company’s missions and goals
• build a marketing plan that explains how the business generates international customers through different marketing activities like advertisements, digital marketing, trade show participation, etc.
• plan, build and manage a value-based sales organization with knowledge of business-to-business selling and sales management in the international environment of the target country.

Content (course unit)

How to find and analyze the knowledge of different target markets?
How to apply the gained knowledge to the company's internationalization plan?
How to build a marketing plan to achieve the goals set in the company's internationalization plan?
How to construct a functional, efficient international sales organization matching the company's internationalization strategy?

Further information (course unit)

If selected, a minimum of 3 credits is required.

Assessment criteria, pass/fail (course unit)

Passed
The student knows how to find and analyze information of different markets and apply that information in the internationalization plan of a company. The student is able to build a marketing plan to achieve the goals set in the company's internationalization plan. The student is able to construct a proficient international sales organization matching the company's internationalization strategy.

Failed
The student has not shown that they are capable of finding, analyzing and applying market information for the internationalization plan of a company. They are not capable to build a marketing plan or construct international sales organization matching the company's internationalization strategy.

Location and time

Please see the Pakki/Lukkarikone applications and follow the information on Proakatemia's and your teams communication channels.

Exam schedules

There are no traditional exams. You'll demonstrate your knowledge and skills in various other ways, i.e. solving challenges. The coach / teacher will provide further detais as the course goes on.

Assessment methods and criteria

According to the curriculum: self, team, coach/teacher and possibly customer based evaluation reflecting the set goals.

Assessment scale

Pass/Fail

Teaching methods

There are hardly any traditional lectures or exams at Proakatemia. Learning methods and environments are for example training sessions 'paja' (primings, dialogue, workshops, independent studying), literature, writing and publising, expert lectures and other fact-finding, project work, seminars, learning cells and common events. Learning is connected with business projects.

Learning materials

Literature advice from coaches, teachers and other teampreneurs.

Student workload

1 ECTS credit point = 27 hours of student's work. Keep record of your hours in your individual study plan.

Completion alternatives

to be negotiated with your coach / teacher of the course

Practical training and working life cooperation

Contens of the studies are connected with real life business projects' needs.

Further information

Studies at Proakatemia are integrated to teampreneurs businesses. It is not possible to study separate courses of the curriculum without special arrangements.

Assessment criteria - pass/fail (Not in use, Look at the Assessment criteria above)

Approved
The student has demonstrated that he/she comprehends the main concepts of the topic in the context of his/her team enterprise. He/she has applied them in practice together with other team entrepreneurs. The student operates according to the chosen values and procedures.

Failed
The student knows the concepts only superficially or is not able to apply them in practice in his/her team enterprise. The student does not operate according to the chosen values and procedures.