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Acquiring Customers in Digital Channels (5 cr)

Code: NY00EK75-3006

General information


Enrolment period

27.05.2024 - 22.08.2024

Timing

04.09.2024 - 15.11.2024

Credits

5 op

Virtual portion

5 op

RDI portion

3 op

Mode of delivery

Distance learning

Campus

TAMK Main Campus

Teaching languages

  • Finnish

Seats

20 - 40

Teachers

  • Mari Stenvall

Person in charge

Mari Stenvall

Groups

  • 24YAMK
    Ylempi AMK, yhteiset opinnot

Assessment criteria, satisfactory (1-2) (course unit)

Student
• is able to perform the learning tasks of the course
• demonstrate that they are in control of the core content of the course
• is able to apply the lessons learned in working life situations, but there is much to improve in sharing knowledge

Assessment criteria, good (3-4) (course unit)

Student
• performs the course as a whole fairly well
• An active learner and as an individual and in a team can demonstrate the applicability of knowledge and practices acquired from literature, lectures, and other sources to tasks analyzing and developing working life

Assessment criteria, excellent (5) (course unit)

Student
• is able to perform all the parts of the course commendably
• she has shown interest and motivation to learn as an individual and in a team and is able to share her knowledge with others
• master the curriculum and apply the skills learned from literature, lectures, and other sources in analyzing and developing work-life skills

Assessment scale

0-5