Networking and Marketing (5 op)

Osaamistavoitteet (Opintojakso)

Student is able to
- market creative economy enterprises both in finnish and foreign market areas by using current
marketing channels
- find co-operation partners for their activity
- collaborate in an international student team
- pay attention to the needs of customers and network

Sisältö (Opintojakso)

-Marketing
-Networking
-Integration to cultural export studies
-Lectures, workshops and assignments.
-Hands-on work in various projects. Pitching.
- Sustainable development

Arviointikriteerit, tyydyttävä (1-2) (Opintojakso)

TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:

https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi

Arviointikriteerit, hyvä (3-4) (Opintojakso)

TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:

https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi

Arviointikriteerit, kiitettävä (5) (Opintojakso)

TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:

https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi

Aika ja paikka

Classroom, Mediapolis and On-line sessions.
Company visits, professional events.

Tenttien ja uusintatenttien ajankohdat

-

Arviointimenetelmät ja arvioinnin perusteet

Minimum 60 % attendance in contact studies.
Active participation in the course. Standard of accomplished tasks.
0= not passed
1-2 = satisfactory
3-4 = good
5 = excellent

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

Contact teaching, learning assignments (essays etc.), project work, presentations with feedback.

Oppimateriaalit

Will be provided during the course.

Opiskelijan ajankäyttö ja kuormitus

135 hours.

Sisällön jaksotus

Wednesday 4.9. at 15-16 Classroom 30017.
Course starts: Content, schedule, assignments.
11.9. 15-17, room 30017. Basics of Networking - why, what, how?
18.9. 15-17, room 30017 Basics of Marketing: segmentation, message, from past to future.
25.9. 15-17, room 30017 Creative Industries / Experience Economy - vocabulary for the field of culture, art, media, events.
2.-5.10. Music and Media & Fresh (more details TBA)
9.10. & 16.10. NO contact lessons
23.10. 15-17, Social media marketing, Antti Perälä.
13.11. 15-17, room 30017 Presentations and feedback.

Toteutuksen valinnaiset suoritustavat

-

Kansainvälisyys

Partner universities

Arviointikriteerit - tyydyttävä (1-2) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

All tasks delivered and active participation. At least 50% attendance of in contact lessons.

Arviointikriteerit - hyvä (3-4) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Good quality in all tasks, all tasks delivered, active participation.
At least 80 % attendance in contact lessons. Student can articulate their visions and opinions in principle. Student shows that they have knowledge in the area of the subject of the courses and that they have a good over all view of the context. Student is able to use basic determinations and vocabulary of the subject. Student knows principles and practices of marketing and networking. The tasks made in the course show over all good quality.

Arviointikriteerit - kiitettävä (5) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

5 Excellent
At least 80 % attendance in contact lessons. Student can articulate their visions and opinions with a clear structure. Student shows that they have an excellent knowledge in the area of the subject of the course and that they have a good over all view of the context. Student uses fluently determinations and vocabulary of the subject. Student knows principles and practices of marketing and networking. The tasks made in the course show excellence in detail.