Study Guide

Objectives (course unit)

Student understands product marketing activities and the way how new product creation process works in customer oriented way.
Student understands sales and marketing related activities within industrial company.
Student understands new product development (NPD) and main activities capitalising on IoT, sustainability in global environment.
Student can participate and apply these skills to customer oriented value creation process.

Content (course unit)

A market-oriented product strategy and the importance of product development as a business success factor. Product development methods, organization, budgeting and results protection. Development of new product, productisation, product structure and product life cycle management as part of the product development process. Defining customer needs and managing requirements and marketing channels.

Assessment criteria, satisfactory (1-2) (course unit)

The student recognizes the key concepts, functions and impressive volumes of industrial product development, sales and marketing. The student is aware of the laws governing the subject and performs the given tasks, if necessary assisted.

Assessment criteria, good (3-4) (course unit)

The student knows the laws, functions and quantities that control industrial product development, sales and marketing. The student performs independently of the given assignments.

Assessment criteria, excellent (5) (course unit)

The student is well versed in all aspects of industrial product development, sales and marketing and is able to apply his/her skills to various topics in the field.

Location and time

Conjoint face-to-face processing between participants takes place in class room according to syllabus. Peer-groups decide to themselves the place and time for the peer-group processing, during those weeks which has been agreed to. It is also possible for teacher and students to construct timetable during the course, if need occurs. In case of pandemy teaching will take place with the help of digital tools.

Exam schedules

An exam will be organised only upon joint agreement between responsible teacher and course attendants. Baseline is that no exam will be held on this course (instead peer-groups will provide jointly one portfolio - portfolio process will be explicitly explained in the beginning of the course).

Assessment methods and criteria

The course will be assessed based on a written peer group work (=portfolio). All the rehearsals during the course will affect on the course note if connected to portfolio and presented as part of it. Group size, reporting, modus operandi, all will be closer discussed on first classes. NOTICE! With a joint agreement between teacher and students any part of the course can become subject to modifications. The grading will take place by teacher reflecting the (through Urkund's / TURNITIN's plagiation prevention platform) delivered final portfolio against Bloom's taxonomy - depending which level the peer-group members have achieved with their portfolio, decides for the note. NOTICE! Peer-groups are entitled to fire such a member who, regardless of exhortations is unable to follow the guidelines, agreed upon by the peer-group internally. Such a (dismissed) member's note for the course will be zero (0).
The general evaluation criterias of TAMK are considered as well: https://www.tuni.fi/opiskelijanopas/kasikirja/tamk?search=arviointi&page=2198 Note! The teacher reserves the right to specify and modify the content and principles of assessment – for example, grading may deviate from the "identical grade for all peer group members"-principle; however, any changes are discussed with the students first, giving them an opportunity to influence the alterations.

Assessment scale

0-5

Teaching methods

Processive learning, interactive discussions, rehearsals (written & oral). Can include also other type of activities

Learning materials

Teacher will define material to be used in the beginning of the course. During the entire course e-material will be provided and updated in cloud (/Moodle or equivalent platform). Each student is strongly encouraged on individual, preferably most focused, relevant data mining from any chosen source (dissertations / articles / magazines / literature / media / interviews / web) - the use of such sources will be further addressed and explained in the beginning of course.

Student workload

Course entity is thus planned that student's time usage equals at each time Tamk's preset requirement. Face-to-face occurring class room educational activities is only a part of the students' work load. Another part of student work is all the processing that takes via peer groups, e.g. in form of discussion, analytical processing of information and additionally continuos development of course report (=portfolio) throughout the course. Third part of students' work is individually performed data mining and principles of knowledge managing - each peer group are urged to agree on peer-group internal rules of conduct to be strictly followed during the entire course.

Content scheduling

Lectures & peergroup weeks take turns during entire course - however, changes to this may occur due to overlapping of excursions, Tamk-activities or other curriculum reasons. In such cases teacher usually informs peergroups by email or other, jointly agreed manner.

Completion alternatives

Should the group noting be rejected (;note = "0"), the peer group can re-edit their written report twice. After third hand-over of the report the entire course will be considered as failed, after which the entire course is to be taken anewly. Missing, single attendances can be substituted by participating any other later remittance on the same course. Out of a special reason a single student can equiponderate mangel on performance with an assignment individually agreed with responsible teacher. Baseline is however (taking notice of the networking-, interaction- and organisation skills) that this course will be carried out in form of a peer group work ONLY - this is to be understood as an emphasis towards individual responsibility acting as a productive member of an peer group.

Practical training and working life cooperation

No practical training is foreseen, but it is preferred that participants actively promote during the entire course their connections and understanding to comply with course outline. All the co-operative measures towards industrial, economic and business life such as direct contacts, interviews, data collecting or own work life practices are considered as additional value for course accomplishing.
Industrial & business cases are usually used as example.

International connections

It is preferred, that participants actively promote during the entire course their international connections and networking. Additionally can be agreed on separate arrangement for students to acquire special knowledge or information recarding international activities.

Further information

Entire course is strictly focused on peer group working, with help of which the presented substance will be reflected towards peer-group chosen portfolio goal. Used pedagogy is processive learning. As active mind setting as possible, parallelly working as a group, is worthwhile - there is a strong correlation between better grading and intensive group work. All the group member will receive equal note of the course. Each group defines their working rules, which team members are obliged to follow the entire duration of the course. Additionally, each group is entitled to expell any fellow teammate that is not honouring jointly established rules.