Planning and Implementing E-commerce (5 cr)

Objectives (course unit)

The course focuses on various areas of e-commerce as well as planning and implementing an online store for an SMS.

After completing the course the students
- are able to plan and develop e-commerce for small businesses
- know the legal particularities related to e-commerce
- are able to plan logistics for e-commerce
- are able to plan and implement marketing for an e-commerce
- know how to set up an online store and produce the necessary contents
- know the characteristics of e-commerce and online business.

Content (course unit)

How to implement an online store?
What legal matters should be considered when implementing an online store?
How to market an e-commerce?
How do logistics work in e-commerce?
What possibilities lie in online business?

Prerequisites (course unit)

1st year courses or equivalent knowledge.

Assessment criteria, satisfactory (1-2) (course unit)

The student can plan and implement a simple e-commerce for small businesses with a little help or develop an existing one with assistance. They are familiar with the legislation. The student knows how e-commerce logistics and marketing work. They are familiar with the possibilities of e-commerce.

Assessment criteria, good (3-4) (course unit)

The student can plan and implement a simple e-commerce for small businesses or develop an existing one. They know the legislation and can apply it to a real business case. The student can plan and implement e-commerce logistics and marketing. They know how to beneficially use online business in the most common situations.

Assessment criteria, excellent (5) (course unit)

The student can plan and implement an e-commerce for a small business or significantly develop an existing one. They know the legislation and can apply it to a real business case. The student can plan and implement e-commerce logistics and marketing. They have mastered the art of online business .

Location and time

2 h mittaiset webinaarit x 7 kpl

Exam schedules

Ei lopputenttiä. Teemakohtaiset pienet verkkotentit ovat avoinna aina kyseisen teeman ajan (noin 2 vko).

Assessment scale

0-5

Teaching methods

Lukujärjestykseen merkityty webinaarit
Ryhmätyönä toteutettava verkkokauppa
Itsenäinen opiskelu
Verkkotentit

Learning materials

Lista opiskelumateriaaleista julkaistaan toteutuksen Moodlessa opintojakson alussa

Content scheduling

Teemat (jokaisen kesto 2 vko):
Mitä erilaisia mahdollisuuksia verkkokaupankäynti tarjoaa?
Verkkokauppa jakelukanavana
Miten verkkokauppa toteutetaan teknisesti?
Mitä verkkokaupan logistiikkaan liittyy?
Mitä oikeuskysymyksiä verkkokaupan pitämiseen liittyy?
Miten verkkokauppaa markkinoidaan?

Completion alternatives

Mikäli sinulla on työkokemusta verkkokaupan perustamisesta ja pyörittämisestä, voit hakea opintojaksosta ahotointia ennen opintojakson alkamista. Lisätietoja saat Miina Kivelä ja Teppo Yrjönkoski sähköpostitse.

Practical training and working life cooperation

Voit halutessasi tehdä verkkokaupan oikealle yritykselle.