Study Guide

Objectives (course unit)

The course focuses on various areas of e-commerce as well as planning and implementing an online store for an SMS.

After completing the course the students
- are able to plan and develop e-commerce for small businesses
- know the legal particularities related to e-commerce
- are able to plan logistics for e-commerce
- are able to plan and implement marketing for an e-commerce
- know how to set up an online store and produce the necessary contents
- know the characteristics of e-commerce and online business.

Content (course unit)

How to implement an online store?
What legal matters should be considered when implementing an online store?
How to market an e-commerce?
How do logistics work in e-commerce?
What possibilities lie in online business?

Prerequisites (course unit)

1st year courses or equivalent knowledge.

Assessment criteria, satisfactory (1-2) (course unit)

The student can plan and implement a simple e-commerce for small businesses with a little help or develop an existing one with assistance. They are familiar with the legislation. The student knows how e-commerce logistics and marketing work. They are familiar with the possibilities of e-commerce.

Assessment criteria, good (3-4) (course unit)

The student can plan and implement a simple e-commerce for small businesses or develop an existing one. They know the legislation and can apply it to a real business case. The student can plan and implement e-commerce logistics and marketing. They know how to beneficially use online business in the most common situations.

Assessment criteria, excellent (5) (course unit)

The student can plan and implement an e-commerce for a small business or significantly develop an existing one. They know the legislation and can apply it to a real business case. The student can plan and implement e-commerce logistics and marketing. They have mastered the art of online business .

Assessment scale

0-5