Opinto-opas

Tavoitteet (OJ)

This course is an introduction to modern business marketing. It introduces basic marketing concepts, theories and language with a focus of understanding the role and the needs of the customer in consumer business and business-to-business marketing.

After completing the course, the students will be able to:
• Demonstrate knowledge about the significance and role of marketing
in business management.
• Describe the value creation process for customers by understanding
customer needs.
• Demonstrate knowledge of modern marketing mix in theory and
practice.
• Write a marketing plan for their business.

Sisältö (OJ)

• What is marketing and what do marketers do?
• How to create customer value and experience?
• How to analyse marketing environment and collect marketing information?
• What are products, services and brands?
• How to do pricing?

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student can recognize and name the basic concepts of marketing. He/she can use the basic terms in a correct way and can define the principles of marketing. The student can perform the given tasks assisted, and work in a team and take responsibility of his/her own work.

Arviointikriteerit, hyvä (3-4) (OJ)

The student is able to make a marketing plan accordingly. The student can select the most appropriate course of action from diverse options and justify his/her choice. The student has participated in the teamwork and classes actively contributing to the final outcome with his/hers knowledge and ideas according to the peer evaluations. The student can cooperate responsibly and is ready to develop his/her interaction skills.

Arviointikriteerit, kiitettävä (5) (OJ)

The student understands extensively the concepts and principles of marketing. The student is able to conduct a fluent and reasoned marketing plan and has good capabilities to apply the learning. The student combines different solution alternatives creatively or create new ones. The individual contribution in the class and team have been especially active. The student cooperates responsibly, flexibly and constructively.

Aika ja paikka

Sessions will be held according to the schedule in Pakki.

Tenttien ja uusintatenttien ajankohdat

The final exam will be given at the last class meeting.

Arviointimenetelmät ja arvioinnin perusteet

According to TAMK evaluation criteria (0,1-5)
- Knowing
- Doing
- Being

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

- Lectures
- Flipped classroom sessions
- Inquiry-based learning
- Collaborative learning
- Independent study and research

Oppimateriaalit

Required Textbook 
Kotler, P., Armstrong, G., Harris, L. C., & He, H. (2020). Principles of marketing: 8th European edition. 
Additional course material, such as blogs, videos, blogs, and short articles, will be provided in Moodle Workspace.

Opiskelijan ajankäyttö ja kuormitus

According to the TAMK schedule, ECT credits, and Moodle timing instructions.
Students are expected to:
- Attend lessons
- Participate in group discussions and activities
- Study materials given to them on their own time

Sisällön jaksotus

Details are given in the first lesson

Toteutuksen valinnaiset suoritustavat

N/A

Harjoittelu- ja työelämäyhteistyö

Project work/case studies

Kansainvälisyys

Cases and discussion, global operational business environment, and international collaborative projects

Lisätietoja opiskelijoille

N/A

Arviointikriteerit - tyydyttävä (1-2) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

The student can recognize and name the basic concepts of marketing. He/she can use the basic terms in a correct way and can define the principles of marketing. The student can perform the given tasks assisted, work in a team and take responsibility for his/her own work.

Arviointikriteerit - hyvä (3-4) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

The student is able to make a marketing plan accordingly. The student can select the most appropriate course of action from diverse options and justify his/her choice. The student has participated in the teamwork and classes actively contributing to the final outcome with his/hers knowledge and ideas according to the peer evaluations. The student can cooperate responsibly and is ready to develop his/her interaction skills.

Arviointikriteerit - kiitettävä (5) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

The student understands extensively the concepts and principles of marketing. The student is able to conduct a fluent and reasoned marketing plan and has good capabilities to apply the learning. The student combines different solution alternatives creatively or creates new ones. The individual contribution in the class and team have been especially active. The student cooperates responsibly, flexibly, and constructively.