Networking and Marketing (5 op)

Osaamistavoitteet (Opintojakso)

Student is able to
- market creative economy enterprises both in finnish and foreign market areas by using current
marketing channels
- find co-operation partners for their activity
- collaborate in an international student team
- pay attention to the needs of customers and network

Sisältö (Opintojakso)

-Marketing
-Networking
-Integration to cultural export studies
-Lectures, workshops and assignments.
-Hands-on work in various projects. Pitching.
- Sustainable development

Arviointikriteerit, tyydyttävä (1-2) (Opintojakso)

TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:

https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi

Arviointikriteerit, hyvä (3-4) (Opintojakso)

TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:

https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi

Arviointikriteerit, kiitettävä (5) (Opintojakso)

TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:

https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi

Aika ja paikka

On-line, classroom

Tenttien ja uusintatenttien ajankohdat

no

Arviointimenetelmät ja arvioinnin perusteet

Minimum 50% attendance in contact studies. Active participation in the course. Standard of accomplished tasks.
0= not passed
1-2 = satisfactory
3-4 = good
5 = excellent

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

Contact teaching, learning assignments (essays etc.), project work, presentations with feedback.

Oppimateriaalit

Will be provided during the course.

Opiskelijan ajankäyttö ja kuormitus

135 hours.

Sisällön jaksotus

6-8 contact days about basics of marketing and customer relationship. Including social media marketing, marketing plan, +kick-off day. First and second period of autumn semester.

Toteutuksen valinnaiset suoritustavat

no

Harjoittelu- ja työelämäyhteistyö

Co-polis Co-operative

Kansainvälisyys

no

Arviointikriteerit - tyydyttävä (1-2) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

All tasks delivered and active participation. At least 50% attendance of in contact lessons.

Arviointikriteerit - hyvä (3-4) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Good quality in all tasks, all tasks delivered, active participation.
At least 80 % attendance in contact lessons. Student can articulate their visions and opinions in principle. Student shows that they have knowledge in the area of the subject of the courses and that they have a good over all view of the context. Student is able to use basic determinations and vocabulary of the subject. Student knows principles and practices of marketing and networking. The tasks made in the course show over all good quality.

Arviointikriteerit - kiitettävä (5) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

5 Excellent
At least 80 % attendance in contact lessons. Student can articulate their visions and opinions with a clear structure. Student shows that they have an excellent knowledge in the area of the subject of the course and that they have a good over all view of the context. Student uses fluently determinations and vocabulary of the subject. Student knows principles and practices of marketing and networking. The tasks made in the course show excellence in detail.