Research Tools in Marketing (5 cr)

Objectives (course unit)

In this course, you learn to see problems that can be solved through research and to carry out studies especially for marketing needs.

The student is able to
- the research and development methods necessary for the research and development work and are able to apply them to practice,
- find research ideas and problems and are able to draw up a research plan and report and carry out research for marketing needs.

Content (course unit)

What is the research process like?
How is the research idea developed?
How do I choose a research problem/question?
What research methods exist and how are they used?
How do I make a research plan and a research report?
How are marketing studies carried out?

Prerequisites (course unit)

Previous modules completed or equivalent knowledge.

Assessment criteria, satisfactory (1-2) (course unit)

The student is able to carry out simple studies, but has not focused on the research world and does not always understand the significance of research in relation to practice. He needs help to carry out a careful and reasoned investigation.

Assessment criteria, good (3-4) (course unit)

The student masters a few methods of research and development and is able to apply them to practice. They are able to carry out research that utilises the practice.

Assessment criteria, excellent (5) (course unit)

The student has a wide range of mastery of the different methods of research and development and is able to apply them to practice. They are able to carry out research that utilises the practice with high quality.

Assessment criteria, pass/fail (course unit)

The student is not able to formulate research questions or plan or carry out research to determine marketing needs.

Exam schedules

Wil be decided at the beginning of the course according to the needs of the group

Assessment methods and criteria

Groupwork and excercises accepted as satisfactory
Exam (grade 0-5)

Assessment scale

0-5

Teaching methods

Lessons, groupwork, excercises

Learning materials

Part of the course material will be shared in moodle
Bibliography: Vuorinen (2013 tai uudempi versio) Strategiakirja. 20 työkalua, Alma Talent (only part of the content is required)

Completion alternatives

Voit hakea toteutuksen hyväksilukemista aiemmin hankitun osaamisen tai opintojen perusteella.

Hyväksiluvun hakeminen osaamisella:
Hyväksilukua haetaan HyväHot-hakemuksella, joka löytyy PAKKI-opiskelijan työpöydän tehtäväpalkista. Lähetä HyväHot-hakemus viimeistään 31.01.2023 ja valitse sen käsittelijäksi opintojakson vastuuopettaja. Vastuuopettaja ilmoittaa HyväHot-päätöksessään osaamisen osoittamistavan (näyttö) ja muut lisätiedot.
Erikseen sovitaan arvioitavasta näytöstä opettajan kanssa. Näyttö arvioidaan 1-5 (tai hyväksytty/hylätty -opettaja tekee päätöksen)

Hyväksiluvun hakeminen opintojen perusteella:
Hyväksilukua haetaan HyväHot-hakemuksella, joka löytyy PAKKI-opiskelijan työpöydän tehtäväpalkista. Valitse HyväHot-hakemuksen käsittelijäksii opintojakson vastuuopettaja.

Assessment criteria - satisfactory (1-2) (Not in use, Look at the Assessment criteria above)

The studen did not fully understand of the key concepts and -questions listed below:

What is the research process like?
How is the research idea developed?
How do I choose a research problem/question?
What research methods exist and how are they used?
How do I make a research plan and a research report?
How are marketing studies carried out?

Besides the same lack of full understanding and practical knowleadge is shown referring the use of spesific marketing tools taught in class

Assessment criteria - good (3-4) (Not in use, Look at the Assessment criteria above)

The studen has a good understand of the key concepts and -questions listed below:

What is the research process like?
How is the research idea developed?
How do I choose a research problem/question?
What research methods exist and how are they used?
How do I make a research plan and a research report?
How are marketing studies carried out?

The student shows also a good understanding and practical knowleadge referring the use of spesific marketing tools taught in class

Assessment criteria - excellent (5) (Not in use, Look at the Assessment criteria above)

The studen has an axcellent understand of the key concepts and -questions listed below:

What is the research process like?
How is the research idea developed?
How do I choose a research problem/question?
What research methods exist and how are they used?
How do I make a research plan and a research report?
How are marketing studies carried out?

The student shows also an excellent understanding and practical knowleadge referring the use of spesific marketing tools taught in class