Study Guide

Objectives (course unit)

Student is able to
- analyze and do research on international markets and consumers
- design a business model and project plan for international markets
- communicate and cooperate with different cultures
- work as an active team member in a multicultural team
- do marketing and selling in an international field: benchmarking, pitching and negotiating

Content (course unit)

- the historical development of the international media industry
- international market, consuming and future trends analyzing
- ways of communicate and work in various business cultures
- impact of technologies of producing and distributing

Assessment criteria, satisfactory (1-2) (course unit)

TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:

https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi

Assessment criteria, good (3-4) (course unit)

TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:

https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi

Assessment criteria, excellent (5) (course unit)

TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:

https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi

Location and time

Online learning. Tasks and selfstudy, Lessons and workshops on Zoom mainly on Tuesdays 10.00-13.00 the students need own device and web cam.

Exam schedules

No tests, but assignments and presentations.

Assessment methods and criteria

TAMK's general instruction for grading will be applied and details agreed (active attendance to the contact lessons, quality of the presentation and assignments) at the beginning of course implementation:

https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi

Assessment scale

0-5

Teaching methods

Lectures, assignments, issue based discussions, case solutions and students' presentations

Content scheduling

-Introduction and getting to know each others
-Cultural export ideation
-Case study about cultural export
-Export planning
-Analyse and do research on international markets, consumers and future trends

Completion alternatives

The student should talk to the teacher individually if situation demands.

Practical training and working life cooperation

Students will connect to working life through their minor project.

Further information

This course is part of Cultural export minor.