Basics of Business (5 cr)

Objectives (course unit)

During the course the students familiarize themselves with the norms regulating legal capacity and agreements. In marketing, they design and implement simple web pages. The students knows the basic concepts of processes and project management.

JURISPRUDENCE 2 cr
After completing the course the students
- know the provisions concerning the legal competence of various legal entities and the different forms of representation
- know the most significant rules and principles concerning contract formation, validity and invalidity of contracts, and consequences of contract breaches
- know the key provisions concerning sales of movable property, tenancy, credit agreements and collaterals
- know the basics of debt collection
- are able to apply the above-mentioned provisions in practice and present justified solutions to practical problems.

MARKETING 1 cr
Students
- are able to take advantage of modern marketing channels
- can plan and execute a simple web site for a company
- can produce marketing content
- can digitally measure the success of marketing.

PROCESSES AND PROJECT MANAGEMENT 2 cr
Students
- are able to identify different kinds of organizational structures
- are able to define the company's core and support processes
- understand the importance of processes in business
- understand the importance of measuring and developing processes in a successful business
- are able to identify a project and understand the basic project concepts
- are able to make a project plan and a final report on a basic level.

Content (course unit)

JURISPRUDENCE
How is the legal capacity of legal entities determined?
How to make valid contracts and what is the relevance of a validly formed contract
What are the key provisions concerning B-to-B trade and tenancy?
What are the key provisions concerning credit agreements and collaterals?
How to collect indisputable debts?

MARKETING
How to design and implement a simple website for a company?
How can digital platforms be used in marketing a business?

PROCESSES AND PROJECT MANAGEMENT
What kind of organizational structures exist?
What is the significance of processes in business?
How are the processes measured and developed
What is a project?
How to make a project plan and a final project report

Assessment criteria, satisfactory (1-2) (course unit)

JURISPRUDENCE
The student knows the basic concepts and key provisions. They have the basic skills required to solve related legal problems.

MARKETING
The student knows how to create simple websites. There are gaps in the ready-made website and the assignment instructions have not been followed. Material copyrights and good practices have been respected.

PROCESSES AND PROJECT MANAGEMENT
The student is able to name different organizational structures and to identify processes in business. They know the basic project concepts and are able to make a project plan and a final report.

Assessment criteria, good (3-4) (course unit)

JURISPRUDENCE
The student knows the basic concepts and key provisions. They are able to solve related legal problems and present justified solutions.

MARKETING
The student knows the process of doing websites well. The pages have been made according to the assignment. Everything required is in the website. The understanding of digital content production is clear. Material copyrights and good practices have been respected.

PROCESSES AND PROJECT MANAGEMENT
The student is able to compare different organizational structures and to apply processes and their measurement. Project documents have been made in accordance with the assignment and the decisions made there have been explained.

Assessment criteria, excellent (5) (course unit)

JURISPRUDENCE
The student can define the basic concepts and has mastered the key provisions. They are able to analyze related legal problems and justify their solution comprehensively.

MARKETING
The student is able to apply theoretical knowledge of making of web pages well. The web pages are made of exceptionally high quality and are also visually stylish. An understanding of digital content production is clearly visible. Implementation is innovative. Copyright laws have been adhered to or the student has created a significant part of the material themselves.

PROCESSES AND PROJECT MANAGEMENT
The student understands the organizational structures well. They can analyze the functionality of processes and are able to justify the different options of measuring processes. Project documents are impeccable in terms of both appearance and content, and solutions are well-founded.

Location and time

Aloitusluennot (Zoom) 24.10.2022 klo 11-13 (markkinointi, prosessit ja projektinhallinta) ja 14-16 (juridiikka). Loppukurssin aikataulu löytyy Pakista ja Moodlesta.

Exam schedules

MARKKINOINTI
- Ei tenttiä

PROSESSIT JA PROJEKTINHALLINTA
- Ei tenttiä

JURIDIIKKA
- Ei tenttiä

Evaluation methods and criteria

MARKKINOINTI
- Oppiyrityksen kotisivut. Ryhmätyö, josta palautetaan suunnitelma ja toteutus. Arvioidaan 1-5 (20% kokonaisarvosanasta). Toteutus esitellään muille ryhmille. Esityksistä annetaan vertaispalautetta.

PROSESSIT JA PROJEKTINHALLINTA
- Oppiyrityksen rakenne ja prosessit. Ryhmätyönä laadittava dokumentti. Arvioidaan 1-5 (20% kokonaisarvosanasta).
- Kotisivuprojektin hallinta. Ryhmätyö, josta palautetaan projektisuunnitelma ja loppuraportti. Arvioidaan 1-5 (20% kokonaisarvosanasta). Loppuraportin pääkohdat esitellään muille ryhmille. Esityksistä annetaan vertaispalautetta.

JURIDIIKKA
- Sopimuspohja ja -ehdot sekä niiden esittäminen, ryhmätyö, arvioidaan 1-5 (20 % kokonaisarvosanasta). Vertaispalautteen antaminen.
- Oikeudellinen suunnitelma ja sen esittäminen, ryhmätyö arvioidaan 1-5 (20 % kokonaisarvosanasta). Vertaispalautteen antaminen.
- Pakolliset yksin tehtävät quizzit (ns. "minitentit"), arvostelu: hyväksytty/hylätty

YHTEINEN
- Kaikkiin ryhmätöihin liittyen palautetaan kurssin lopussa itsearvio ryhmätyön onnistumisesta. Se arvioidaan hyväksytty / hylätty. Ryhmän sisäinen arvio voi nostaa / laskea jonkun ryhmän jäsenen kurssiarvosanaa 1 numerolla.
- Kurssin hyväksyttävä suorittaminen vaatii aktiivista osallistumista kaikkiin kurssin tehtäviin.
- Tarkemmat arviointikriteerit ilmoitetaan kunkin osuuden alkaessa.

Assessment scale

0-5

Teaching methods

Etäluennot, lähiopetus, itsenäinen opiskelu, tiimityöskentely

Learning materials

Suositeltu kirjallisuus / materiaalit julkaistaan Moodlessa

Student workload

MARKKINOINTI
- Oppiyrityksen kotisivut (suunnitelma ja toteutus): 20%
- Sis. etä- ja lähiopetus, itseopiskelu ja ryhmätyöskentely

PROSESSIT JA PROJEKTINHALLINTA
- Oppiyrityksen rakenne ja prosessit (dokumentti): 20%
- Kotisivuprojektin hallinta (projektisuunnitelma ja loppuraportti): 20%
- Sis. etä- ja lähiopetus, itseopiskelu ja ryhmätyöskentely

JURIDIIKKA - 40 %
- Itseopiskelu (ml. pakollisten quizzien tekeminen moodlessa)
- Etä- ja lähiopetus sekä ryhmätyöskentely
- Sopimuspohjan ja -ehtojen laatiminen
- Oppiyrityksen oikeudellisen suunnitelman teko

Content scheduling

Juridiikka 54 h
Markkinointi 27 h
Prosessit ja projektinhallinta 54 h

Completion alternatives

Ei ole

Practical training and working life cooperation

Vierailija yritysmaailmasta, oppiyritykselle toteutettavat ryhmätyöt