International Business (5 op)

Osaamistavoitteet (Opintojakso)

This course describes the internationalization process of small and medium sized enterprises (SME’s). Students analyze international marketing environment and they learn how it affects the international marketing strategy. The course covers international entry modes and decisions related to international marketing mix.

After completing the course, the students will be able to:

Analyze the international marketing environment (PESTEL)
Describe the main entry modes in international trade.
Apply the knowledge of the international marketplace to international marketing strategy.
Analyze the marketing mix decisions when entering to a new target country.
Work effectively in a multicultural team.

Sisältö (Opintojakso)

What are the special features of an international marketing environment?
How does international environment affect the international marketing strategy?
What are the main entry modes in international trade?
What are the main product strategies when entering to a new target country?
What are the factors affecting export pricing and promotional mix decisions in the international marketplace?

Arviointimenetelmät ja arvioinnin perusteet

The grade of the course (0-5):
50 % individual exam
50 % group assignment
Working on the course: Peer review, participation, activity, etc.
Can raise or lower score by 0.5
Everyone has pass the individual exam
Get grade 1 or better
Grading scale 0 – 5 and Pass/Fail
Other additional assignments pass/fail; must pass

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

Lecturing, Coaching, Discussing and Sharing the knowledge

Opiskelijan ajankäyttö ja kuormitus

Learning goals:
- This course describes the internationalization process of small and medium sized enterprises (SME’s).
- Students analyze international marketing environment and they learn how it affects the international marketing strategy.
- The course covers international entry modes and decisions related to international marketing mix.

Sisällön jaksotus

After completing the course, the students will be able to:
- Analyze the international marketing environment (PESTEL)
- Describe the main entry modes in international trade.
- Apply the knowledge of the international marketplace to international marketing strategy.
- Analyze the marketing mix decisions when entering to a new target country.
- Work effectively in a multicultural team.

Harjoittelu- ja työelämäyhteistyö

Real business cases involved

Lisätietoja opiskelijoille

Content:
What are the special features of an international marketing environment?
How does international environment affect the international marketing strategy?
What are the main entry modes in international trade?
What are the main product strategies when entering to a new target country?
What are the factors affecting export pricing and promotional mix decisions in the international marketplace?

Arviointikriteerit - hylätty (0) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Other additional assignments pass/fail; must pass