Growth Strategies & Business Models (5 cr)

Objectives (course unit)

Students must register for every course of the Growthmakers module (30 ECTS) and must also apply to Growthmakers at bit.ly/y-kampusgrowthmakers. The deadline to apply is August 15.
A student must complete both of these steps in order to be considered for the course. Growthmakers includes the following courses, which students must register for:
1. Leadership for Growth 5 ECTS
2. Sales & Marketing for Growth in a Digital & Global World 5 ECTS
3. Growth Strategy & Business Models 5ECTS
4. Growth Ecosystems 5ECTS
5. Professional Growth Experience 10ECTS

In this course, students will gain familiarity with various strategies and business models that can help businesses grow. This may include but is not limited to:
- Internationalization Strategy
- Sustainable Growth
- Lean Startup Methods
- Business Modeling
- Funding models and opportunities
- Innovation
- Agility
- Legality
- Market Entry, Expansion, and Exit
- Partnerships

At the end of the course, students will be able to:
- Identify, iterate and apply appropriate business model(s) to a startup, research team, or existing business
- Understand basic legal standards for business growth and internationalization
- Apply sustainable values to new and existing businesses

Assessment criteria, pass/fail (course unit)

Approved when student is able to understand the values of sustainability and apply them to new or existing business models. Student is able to consider future trends for change, growth, and development of new business models. Student is able to understand and apply agile thinking, internationalization, and go-to-market strategy in a manner appropriate for the case at hand.

Failed if student is not able to demonstrate to understand the value of sustainability, agile-tinking, internationalization and go-to-market strategies as a tools for growth strategies and apply them to business modelling.

Evaluation methods and criteria

Participants will be evaluated by their partner companies at certain milestones throughout the program. Participants will also routinely conduct peer and self-evaluation. Students will track their hours and activities and keep a learning diary of their experiences. Students will debrief regularly with their coach in order to reflect upon and apply their learning.

Assessment scale

Pass/Fail

Teaching methods

Team Coaching, Experiential Learning, Subject Seminars, Professional Projects, Expert Workshops, Self Reflection

Learning materials

Study materials will be shared with students upon the beginning of the program.