Sales & Marketing for Growth in a Digital & Global World (5 cr)

Objectives (course unit)

Students must register for every course of the Growthmakers module (30 ECTS) and must also apply to Growthmakers at bit.ly/y-kampusgrowthmakers. The deadline to apply is August 15.
A student must complete both of these steps in order to be considered for the course. Growthmakers includes the following courses, which students must register for:
1. Leadership for Growth 5 ECTS
2. Sales & Marketing for Growth in a Digital & Global World 5 ECTS
3. Growth Strategy & Business Models 5ECTS
4. Growth Ecosystems 5ECTS
5. Professional Growth Experience 10ECTS

In this course, students will develop sales and marketing skills and strategies for a digital, globalized world. Students will learn how to understand the ideal customer’s values, how to create marketing and sales strategies that connect with these values. There will be a heavy focus on digital tools.

At the end of the course, students will be able to:
- Create a strategy to successfully market a product/service/company and make a sale in a new or international market
- Identify the ideal customer
- Understand the ideal customer’s values
- Create marketing and sales strategies that align with these values
- Do domestic and global market research and competitive analysis
- Assess and identify the most valuable social media tools for their company
- Utilize the digital tools that are both helpful and necessary to have success
- Close a sales deal

Assessment criteria, pass/fail (course unit)

Approved whrrn student has a working and dynamic understanding of cutting edge sales and marketing strategies and tools, including but not limited to growth hacking, social media, and inbound sales processes. Student is able to utilize market research and analysis methods to identify an ideal customer and meaningful stakeholders. Student is able to understand the values of the customer or end user and knows how to create an appropriate sales and marketing strategy.

Failed if studen cannot show to have understood the introduced sales and marketing strategies and tools or cannot apply them in a valuable way. He/ she has fails to use market research as a way to create value for customers.

Evaluation methods and criteria

Participants will be evaluated by their partner companies at certain milestones throughout the program. Participants will also routinely conduct peer and self-evaluation. Students will track their hours and activities and keep a learning diary of their experiences. Students will debrief regularly with their coach in order to reflect upon and apply their learning.

Assessment scale

Pass/Fail

Teaching methods

Team Coaching, Experiential Learning, Subject Seminars, Professional Projects, Expert Workshops, Self Reflection