International Business (5 cr)

Objectives (course unit)

This course describes the internationalization process of small and medium sized enterprises (SME’s). Students analyze international marketing environment and they learn how it affects the international marketing strategy. The course covers international entry modes and decisions related to international marketing mix.

After completing the course, the students will be able to:

Analyze the international marketing environment (PESTEL)
Describe the main entry modes in international trade.
Apply the knowledge of the international marketplace to international marketing strategy.
Analyze the marketing mix decisions when entering to a new target country.
Work effectively in a multicultural team.

Content (course unit)

What are the special features of an international marketing environment?
How does international environment affect the international marketing strategy?
What are the main entry modes in international trade?
What are the main product strategies when entering to a new target country?
What are the factors affecting export pricing and promotional mix decisions in the international marketplace?

Evaluation methods and criteria

The grade of the course (0-5):
50 % individual exam
50 % group assignment
Working on the course: Peer review, participation, activity, etc.
Can raise or lower score by 0.5
Everyone has pass the individual exam
Get grade 1 or better
Grading scale 0 – 5 and Pass/Fail
Other additional assignments pass/fail; must pass

Assessment scale

0-5

Teaching methods

Lecturing, Coaching, Discussing and Sharing the knowledge
Online study based on the material provided in Tabula
Group Work
Independent work

Student workload

Learning goals:
- This course describes the internationalization process of small and medium sized enterprises (SME’s).
- Students analyze international marketing environment and they learn how it affects the international marketing strategy.
- The course covers international entry modes and decisions related to international marketing mix.

Content scheduling

After completing the course, the students will be able to:
- Analyze the international marketing environment (PESTEL)
- Describe the main entry modes in international trade.
- Apply the knowledge of the international marketplace to international marketing strategy.
- Analyze the marketing mix decisions when entering to a new target country.
- Work effectively in a multicultural team.

Practical training and working life cooperation

Real business cases involved

Further information

Content:
What are the special features of an international marketing environment?
How does international environment affect the international marketing strategy?
What are the main entry modes in international trade?
What are the main product strategies when entering to a new target country?
What are the factors affecting export pricing and promotional mix decisions in the international marketplace?

Assessment criteria - fail (0) (Not in use, Look at the Assessment criteria above)

Other additional assignments pass/fail; must pass