Service Design (5op)

Osaamistavoitteet (Opintojakso)

Student is able to:

- Define what service design is
- Apply different service design methods
- Design interactive services in a user-centered and co-creative way
- Use analytics to improve the service experience quality

Sisältö (Opintojakso)

Process, principles, tools and methods, service designer’s role, visual design in digital service design.

Esitietovaatimukset (Opintojakso)

None

Aika ja paikka

Course starts 5.10 and goes on on Thursdays. It is organised in Tamk main campus and in Mediapolis.

Tenttien ja uusintatenttien ajankohdat

No tests, but presentations

Arviointimenetelmät ja arvioinnin perusteet

Active attendance to the contact lessons, quality of the presentation and -assignments

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

Lectures, assignments, issue based discussions, case solutions and student's presentations

Oppimateriaalit

Teachers will instruct about reading materials during the course

Opiskelijan ajankäyttö ja kuormitus

In addition to contact teaching days, reserve time for self study and assignments.

Sisällön jaksotus

Intro to Service Design 1. Business model & Market size
Intro to Service Design 2: Different Service Design tools and methods.
Segmentation.
Ideas. Concept.
Validation, customer engagement.
Customer Journey Map
Prototyping. Minimum viable product.

Toteutuksen valinnaiset suoritustavat

The student should talk to the teacher individually if situation demands

Harjoittelu- ja työelämäyhteistyö

This course is organised together with International Business Degree Programme. Visitor lecturers from companies.
The students will connect to the working life through assignments.

Kansainvälisyys

Welcome!

Lisätietoja opiskelijoille

The students should have basic understanding of user experience design before entering the course.

Arviointikriteerit - tyydyttävä (1-2) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Attendance: Low
- Satisfactory quality of the team work and presentation
- Satisfactory quality of the individual tasks

Arviointikriteerit - hyvä (3-4) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

- Attendance: The student attends most of the contact teaching and takes actively part to discussions
- Good quality of the team work and presentation
- Good quality of the individual tasks

Arviointikriteerit - kiitettävä (5) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

- Attendance: The student attends almost all contact teaching and takes actively part to discussions
- Excellent quality of the team work and presentation
- Excellent quality of the individual tasks