Customer Intelligence, Research and Project Management (8op)

Osaamistavoitteet (Opintojakso)

The aims of this course are threefold. It provides the students understanding in customer intelligence: how to collect and analyze customer information in a reliable and useful way. It also gives the students basic knowledge of the necessary research approaches for their final thesis and possible further studies. In addition the course includes a project management module to develop skills in managing a multicultural business project.

After completing the course the student will be able to plan and execute a customer oriented research and development project in a scientifically reliable way.

Sisältö (Opintojakso)

Key questions:
- What are the principles of valid and reliable research for business or
academic world?
- Which tools and methods can be used in increasing the understanding of
customer needs to co-create customer value?
- How to refine research data to customer intelligence?
- How to communicate the results in an interesting way?
- How to manage a research and development project successfully?

Esitietovaatimukset (Opintojakso)

-

Tenttien ja uusintatenttien ajankohdat

No exam

Arviointimenetelmät ja arvioinnin perusteet

Theory, qualitative and quantitative methods (2 class exercises) 25%
Project Management (exercises, project planning and reporting) 25%
CI project, 50% including the written plan and final report and participating & presenting in the final seminar (teamwork). Peer evaluation may affect the grade of this part.
All parts must be passed in order to get the final grade.

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

contact teaching
exercises
practical work / research project

Oppimateriaalit

Lecture slides and other material given in the lectures.
Brown, T.J. and Suter, T. 2012. MR, USA: South-Western

Opiskelijan ajankäyttö ja kuormitus

The total of the course is 8 credits meaning about 215 hours of student work altogether. Contact teaching and consultation will be about 60 hours. Students' individual work is about 160 hours. Hence, it should be noticed that a great part of the course work is done outside the class hours both independently and in team meetings and the students are required to commit to the teamwork.
The detailed course plan will be introduced on the first class.
As deliverables students will produce the following:
- project charter
- project- and research plan
- final research report
- project closing report
- presentation (10 min) with visual material in the closing seminar

Sisällön jaksotus

Period 3
Introduction to customer intelligence and research (T Andersson)
Quantitative methods in customer intelligence (T Andersson)
Qualitative methods in customer intelligence (S Mataöa)
Basics of project management (P Vilén)
Period 4
R&D Project, weekly coaching (T Andersson and S Matala)
Project management clinic (P Vilén)
Final seminar arrangements
Final seminar MANDATORY PARTICIPATION
NOTE! Participation in the IWBAS week is also a mandatory part of the course

Toteutuksen valinnaiset suoritustavat

None

Harjoittelu- ja työelämäyhteistyö

Student teams will find themselves a business company or other organization to be their customer in the practical Customer (Intelligence / Research project and work in close cooperation with it throughout the whole process.

Lisätietoja opiskelijoille

Tuula Andersson
tel. 040 800 4271
tuula.andersson@tamk.fi

Arviointikriteerit - hylätty (0) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Student fails the class exercises, or the CI project reports or the project management reports are not accepted.

Arviointikriteerit - tyydyttävä (1-2) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Student has achieved the objectives of the course sufficiently. Student understands the premises and principles of research, customer intelligence and project management. Student recognizes, is able to determine and use the concepts and models of customer intelligence and project management.
The grade of the team project remains on the level 1 - 2.

Arviointikriteerit - hyvä (3-4) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Student has achieved the objectives of the course well although the skills and competences are somewhat in need of further development. Student is able to determine and apply the concepts and models of customer intelligence and project management well and is able to conduct reasoned analysis. The grade of the team project is 3 - 4.

Arviointikriteerit - kiitettävä (5) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Student has achieved the objectives of the course excellently. The student masters the concepts and models of customer intelligence and project management in an excellent manner. Student is able to conduct fluent and reasoned analysis and has good capabilities to apply the learning. The grade of the team project is 4 - 5 and the individual exercises as well as participation in the class are on an excellent level.

Arviointikriteerit - hyväksytty/hylätty (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Student fails the exam or the R&D project (teamwork) is not accepted or remains on the level 1.