Customer Management in Forest Based Industry (3 op)

Osaamistavoitteet (Opintojakso)

The student knows
- the demand and offer of paper and paperboard products and other bioproducts like pulp in Europe and global
- the indicators effecting in demand of paper and paperboard products and other bioproducts
- the global trade channels of pulp, paper and paperboard
- the main documents of foreign trade
- the main risks of foreign trade
- the Incoterms clauses of terms of delivery
- the content of Business to Business marketing
- the content, targets and benefits of customer relationship marketing
- the marketing mix of paper business
- the role of green marketing in paper business

Sisältö (Opintojakso)

- Aims and contents of B-to-B marketing
- Marketing strategies of paper industry
- Managing customer relationships and committing customers to a company
- International paper trade: risks, Incoterms, customs and currencies.
- Global Bioproduct industry: recycled fibre resources, pulp and paper production capacity in each continent
- Paper and paperboard demand predictions and indicators