Basics of International Business (3op)

Osaamistavoitteet (Opintojakso)

This course describes the first steps of the internationalization process of small and medium sized enterprises (SMEs). Students learn to make a basic market analysis of a new target market for a company. Students analyze international marketing environment (macro and micro) of the target country and help the company with their internationalization plan.

After completing the course, the students will be able to:
• Search for market information of a new target market
• Describe the contents of an international market analysis.
• Analyze international marketing environment of a target country
• Apply the knowledge of the market analysis to company’s internationalization plan.
• Work effectively in a multicultural team.

Sisältö (Opintojakso)

• How to find market information of a new target market?
• What is international market analysis?
• What are the special features of international marketing environment?
• What knowledge is needed when entering into a new target country?
• How to work effectively in a multicultural team?

Aika ja paikka

The course will start week 10

Tenttien ja uusintatenttien ajankohdat

Exam dates will be informed later

Arviointimenetelmät ja arvioinnin perusteet

Grading scale 0 - 5:
Exam + active participation during lectures 50 %
Team project 50 %

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

Contact teaching, exam, team project

Oppimateriaalit

The course literature will be informed later

Opiskelijan ajankäyttö ja kuormitus

3 ECTS = 80 hours student time usage
1,5 ECTS : lectures + workshops + exam (20 hours) and studying the course literature 20 hours
1,5 ECTS: making the project in teams (40 hours)

Sisällön jaksotus

The detailed course plan will be introduces during the first class

Toteutuksen valinnaiset suoritustavat

None

Harjoittelu- ja työelämäyhteistyö

Team project is done for Teknikum Oy

Kansainvälisyys

None

Lisätietoja opiskelijoille

Further information:
Marita Tuomala
marita.tuomala@tamk.fi
tel. + 358 40 846 8057

Arviointikriteerit - hylätty (0) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Fail in exam and / or fail in the team project

Arviointikriteerit - tyydyttävä (1-2) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Student has achieved the objectives of the course sufficiently. Student understands the basics of the internationalization process of a firm and how to make a market analysis. Student recognizes, is able to determine and use the concepts and models.

Arviointikriteerit - hyvä (3-4) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Student has achieved the objectives of the course well although the skills and competences are somewhat in need of further development. Student is able to determine and apply the concepts of the subject matter well and is able to apply them in simple tasks.

Arviointikriteerit - kiitettävä (5) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Student has achieved the objectives of the course excellently. The student masters the concepts of the subject matter in an excellent manner. Student is able to conduct fluent and reasoned analysis and has good capabilities to apply the learning.