Digital FinGer Intensive International Co-operation Project (5cr)

Location and time

16. April 2020 Online Info Session
Wednesday 6. May 2020 Arrival Niederrhein University of Applied Sciences
Thursday 7. May 2020 Course activities at Niederrhein University of Applied Sciences
Friday 8. May 2020 Course activities at Niederrhein University of Applied Sciences
Saturday 9. May 2020 Course activities at Niederrhein University of Applied Sciences
Sunday 10. May 2020 Departure

2x 1.5h online group sessions

Wednesday 3. June 2020 Arrival Niederrhein University of Applied Sciences
Thursday 4. June 2020 Course activities at Tampere University of Applied Sciences
Friday 5. June 2020 Course activities at TampereUniversity of Applied Sciences
Saturday 6. June 2020 Course activities at Tampere University of Applied Sciences

Assessment methods and criteria

40% Report
40% Presentation
20% Opposition (organized by TAMK)
Student are graded as a group

Finnish Grading scale: 
5 = excellent or A
4 = very good or B 
3 = good or C 
2 = satisfactory or D 
1 = passable or E 
0 = fail or F or FX 

German grading scale
1.0–1.5 sehr gut (very good: an outstanding achievement)
1.6–2.5 gut (good: an achievement which lies substantially above average requirements)
2.6–3.5 befriedigend (satisfactory: an achievement which corresponds to average requirements)
3.6–4.0 ausreichend (sufficient: an achievement which barely meets the requirements)
5.0 nicht ausreichend / nicht bestanden (not sufficient / failed: an achievement which does not meet the requirements)

Assessment scale

0-5

Teaching methods

Since a largest part of the module will consist of interaction with international students, general interest in other cultures and international factors that drive societies, markets and companies as well as a willingness and ability to study in an international environment are the other prerequisites for participation in the course.

Content
• The Paradoxes in Gobal Marketing Communications
• Dimensions of Culture
• Culture and Consumer Behaviour
• Doing Research in international projects
• Pick up of current topics like Sharing Economy or Circular Economy

Learning materials

Mooij, M. de: Global Marketing and Advertising – Understanding Cultural Paradoxes, current edition
Keller, Kevin L., Kotler, Philip: Marketing Management, Global Edition

Student workload

Presentation
20 min presentation
All group members participate

Report
4-6 pages

International connections

The course is taught in cooperation with Niederrhein University of Applied Sciences

Further information

Moodle by HS Niederrhein
Adobe Connect

Or other platform selected by participants
Skype
Whatsapp
Microsoft Teams