Experience Product Development and Innovations in Tourism Enterprises (5op)

Osaamistavoitteet (Opintojakso)

During the course students will learn the special character of the tourist product and the different phases of the product development process, principles of customer oriented product development, prizing, legislation, marketing, selling and customer service tasks. The course will deal with the service activities and product development of tourist enterprises. Students study the models and tools for experience product development and product analysis in tourism.

After completing the course, the students will be able to:

Understand and know what is typical and characteristic for products in tourism business.
Know how to plan tourist service activities.
Know how to develop a new, experienceful tourist product and how to analyze an existing one in order to improve it.
Know how different forces influence price determination process.
Develop and improve the quality of the tourist product.

Sisältö (Opintojakso)

What are the factors of production and how do they contribute to the production process?
How to plan and develop a tourist product?
How to provide experiences as tourism products?
How to apply experience product models and tools in product development?
What are the service activities of the tourist enterprise?

Tenttien ja uusintatenttien ajankohdat

No exam

Arviointimenetelmät ja arvioinnin perusteet

Student project in teams, team presentations (60%) and discussions, report writing (40%) implementing uderstanding of nature of tourism products/services and enterprises, ability to apply methods of experience product development, knowing the basic functions of tourism enterprise.

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

Lectures, team working/discussions, report writing, company visits, team presentations

Oppimateriaalit

Lectures, Literature: Paul Trott, 2012, Innovation Management and New Product Development. Joseph Pine & James Gilmore, 1999, The Experience Economy: work is theatre & every business a stage: goods and services are no longer enough. LEO Finland (www.leofinland.fi), Experience Pyramid.

Opiskelijan ajankäyttö ja kuormitus

5cr are of 135h of work.
Lectures and meetings: 15h
Team working: 70h
Report writing: 50h

Sisällön jaksotus

ntroduction lectures 22nd and 29th October, team working, check point/supervising meetings 5th and 19th November, report writing, presentations on 26th November. Teams can decide working time table on their own to a great extend. Flexible studying is possible.Lectures and check point meetings are important, though!

Toteutuksen valinnaiset suoritustavat

Must be discussed with teacher beforehand.

Harjoittelu- ja työelämäyhteistyö

Student project in co-operation with enterprises

Kansainvälisyys

International student teams

Lisätietoja opiskelijoille

First meeting on 22nd October is highly recommended in order to pass the course! The task and instructions will be released and the teams will be set during the introduction lectures. Also instructions for the report writing and presentation will be released during the lectures. After that the course is mainly conducted as a student project in co-operation with an enterprise as independent team working. There will be check point meetings during the course, time table is released in introduction lecture 22nd October.

Arviointikriteerit - hylätty (0) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

No participation in student project/team working or lectures, task not followed/understood. Assignments not returned or returned very late.

Arviointikriteerit - tyydyttävä (1-2) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

No active participation in team working, task and tourism enterprise functions with product developing only partly followed/understood/applied, implementation of enterprise co-operation is missing or limited, only few innovative ideas or not at all, Tamk report formalities are not followed or there are major mistakes, poor structure/lay out in report, few academic references (1-3) used, mistakes in reference technique, poor content of presentation and lack of presentation skills.

Arviointikriteerit - hyvä (3-4) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Active team working, task and tourism enterprise functions with product developing are mainly followed/understood/applied, implementation of enterprise co-operation exists throughout the presentation and report,innovative ideas are presented, Tamk report formalities are mainly followed, only minor mistakes in report structure/lay out, suitable academic references (4-6) used and only minor mistakes in reference technique, relevant content in presentation, fluent and creative presentation.

Arviointikriteerit - kiitettävä (5) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Very active participation in team working, task and tourism enterprise functions with product developing are completely followed/understood/applied, strong implementation of enterprise co-operation, several innovative ideas are presented, no mistakes in Tamk report formalities, compact report structure and creative lay out, several academic references (7- ) used, no mistakes in reference technique, relevant and compact content in presentation, significantly fluent and creative presentation.