Marketing Project (3cr)

Content

Type of course
Compulsory

Level of course
Professional studies

Objective of course
The student carries out a marketing project and learns by doing. The project can be a trade fair, participation in a marketing campaign or other type of a marketing project. The project can be a domestic or international one.

Course contents
- analysing the situation and needs for the marketing project
- planning and carrying out a marketing project
- report and presentation

Teaching methods
Analysis of the project brief, independent work and group work as required by the nature of the project, results of the project, presentation of the findings and outcomes and preparing a report.

Assessment
Assessment is based upon the project and the results.

Prerequisites
None.

Required/Recommended reading
To be agreed upon at the beginning of the course

Name of lecturer
Pirkko Varis

Year of study
Second year

Semester/Period
Autumn and spring semester

Language of instruction
Finnish/English