Visual marketing (5cr)

Content

Type of course
Compulsory

Level of course
Professional studies

Objective of course
The student learns various forms and tools of visual marketing and she/he can select appropriate tools for various marketing purposes. The student learns various forms and tools of advertising and she/he can draw up brochures and other advertising and marketing material for companies according to the principles of advertising graphics taking into consideration the targets, objectives and requirements of marketing and marketing communications as well as products/ services.

Course contents
- various solutions of visual marketing
- a brochure, advertisement and/or other marketing publication
- visual and graphic solutions

Teaching methods
Lectures, assignments, projects.

Assessment
Essays, the results of assignments and the produced material will be assessed. Assessment of projects.

Prerequisites
Advertising graphics programs

Required/Recommended reading
To be agreed upon at the beginning of the course

Name of lecturer
Pirkko Varis and a lecturer

Year of study
Third year

Semester/Period
Autumn and spring semester

Language of instruction
Finnish and English