Qvantitative Marketing Research and Marketing Planning (5cr)

Objectives

Students master the process of marketing planning and know how to implement a marketing research. They master general principles and methods of research and methods and tools for collecting and analysing research material. They know how to use their research know-how for the benefit of creating and maintaining customer relationships. They know how to complete market analyses on new foreign market areas on the basis of second hand information.

Content

marketing research process
research methods
collection methods of research material
analysis methods of research material
foreign market analysis based on second hand information
marketing plan