Designing Services (5cr)
Course unit code: YTP-0012
General information
- Credits
- 5 cr
Objectives
The students get the skills needed to plan and implement innovative service concepts and service processes and the needed resources
Content
Structure of services, productisation, quality of the service, pricing services, marketing communication, accessibility solutions, the significance of high touch in data intensive service organisations, capacity management and revenue management.
Further information
Literature:
1) Grönroos (2003). Palveluiden johtaminen ja markkinointi. Helsinki: WSOY;
2) other material announced during the course.
Year of Study: 1